Leader Newspapers real estate Hot Topic – things to do before you sell – for editions week commencing June 12, 2017 – Peter Koulizos – iStock-157198401 An arrow shaped red “Home For Sale” sign in front of a suburban 2-story home. The green grass and blue sky is visible in the background.MARKETING is an investment you make to promote your property, writes REIQ Townsville zone chairman Wayne Nicholson.When I was a rookie agent in the ’80s, we were told the marketing budget should be about 1 per cent of the sale price. A $250,000 house, therefore, should incur a marketing budget of about $2500. Today, there are far more options for marketing a property and a flexibility that didn’t exist then. A marketing plan can be tailored to suit any budget and every property. Many consumers don’t understand the agent does not make any money, or receive any commission or kickbacks for the marketing spend. The money is paid to the media channel – either the newspaper, online portal, website, magazine or social media platform. Agents don’t receive any benefit. Our motivation is simply to drive buyers to the property. I have seen spectacular $25,000 marketing campaigns for multimillion-dollar homes and I have seen $2000 marketing campaigns that work very effectively. The success is determined by a range of factors and the size of the budget is just one of those factors. It’s not necessarily about how much you spend, but where you spend. It’s about finding the right channel for your property. More from news01:21Buyer demand explodes in Townsville’s 2019 flood-affected suburbs12 Sep 202001:21‘Giant surge’ in new home sales lifts Townsville property market10 Sep 2020Your goal is to get your property in front of that one pair of eyeballs that are attached to the heart that will fall in love with your home.It’s not always easy to find those eyes and that heart, but one thing is certain – if you don’t advertise you won’t find them. It’s like that saying: you miss 100 per cent of the shots you don’t take. When deciding how to market your property, talk to your REIQ accredited agent. They will be very experienced in this area and will be familiar with all the options for today’s seller. Back in the day when print advertising was the only option, the rule used to be the bigger the ad, the bigger the inquiry. Today there are so many more opportunities to connect with buyers, and a combination of a few different marketing channels can work very successfully. Well-placed ads and well-designed ads are the key to generating good inquiry on your property. REIQ agents will differ on certain marketing techniques, but all will tell you that you can’t sell a secret. Your property needs to be marketed.So in order to encourage the greatest amount of interest in the property, it needs to be promoted far and wide.
Indianapolis, In. — After receiving unanimous support in the House and Senate, Republican state representative from Batesville Cindy Ziemke’s legislation allowing more qualified health professionals to work without burdensome oversight could soon become law.According to Ziemke, licensed social workers, mental health counselors, clinical addiction counselors and marriage and family therapists have the skills necessary to administer outpatient treatment to patients struggling with addiction or mental health. However, these health professionals in Indiana must currently have additional oversight from a doctor.“These barriers push qualified clinical social workers to look for work in other states with this law already in place,” Ziemke said. “Indiana should provide them the flexibility to administer treatment plans to those struggling with addiction or mental health issues. Our state faces a workforce shortage in the health care field, and this legislation could help attract qualified individuals to work in our communities.”Ziemke said these licensed professionals would need to possess a master’s degree to offer outpatient treatment to patients.House Enrolled Act 1175 is now eligible for action by the governor. For more information, click here.