Shipload of Aussies head to sea with Cunard

first_imgCunard Cruise Lines’ 2015 Australian bookings have spiked by more than 40 per cent due to the popularity of its world voyages and new Mediterranean fly-cruise program.Speaking at the World’s Leading Cruise Lines Summit, Cunard international development director David Rousham said 61 per cent of Australians which booked with the line’s Queen Mary 2 this year were newcomers to the brand, compared to an average of 38 per cent across other nationalities.Meanwhile, 39 per cent of Australians on Queen Victoria had been first-time Cunard patrons, compared with the average of 18 per cent for other nations.Australia is Cunard’s third largest market, after the UK and US, with a higher proportion of first-timers than any other country.In 2014, Queen Elizabeth newbies have accounted for 43 per cent of Australian guests, compared with an average of 29 per cent from other countries.Mr Rousham attributed the growing attraction of Cunard to the cruise line’s increased presence in the Australian market since 2007, when Queen Mary 2 first toured Australia, sharing Sydney Harbour with Queen Elizabeth 2.Source = ETB News: Megan Tranlast_img read more