How Quartz is Reinventing the Email Newsletter

first_img The Daily Brief itself has three different editions, all of which come out at 6:00 a.m. in their respective time zones: North America (Eastern time), Europe (Central European time), and Asia (Hong Kong time). Separate editorial teams hand off production of the newsletter in eight-hour increments, allowing uninterrupted, 24/7 coverage. That’s the message 15,000 advertising professionals, brand representatives, and marketers received in their inboxes early Monday morning at the start of the third day of Cannes Lions 2016, the largest annual gathering for the global advertising industry, taking place this week on the French Riviera. “Good morning, delegates!” “To me, it’s the best kind of media partnership,” Quartz president and publisher, Jay Lauf, tells Folio:. “We’re three and a half years old, and for a growing global brand, exposure at such a premiere event provides great value for us. But I think what we’ll also be able to do is provide great value to the attendees and the event itself by doing what we do really well, keeping them informed in intelligent ways.” The result was a daily newsletter delivered in the morning and designed to tell readers not just what happened while they were sleeping, but what to expect for the day ahead. Unlike most newsletter products, not all of the links go back to Quartz’s website, qz.com. In fact, most go to outside sources, even competitors. Four years, 16 million unique monthly readers, two international expansions, and one messaging-style mobile news app later, Quartz has become a prime embodiment of the “digital native” media brand archetype—thanks in no small part to its witty, informative, and intensely curated email newsletter, which now boasts more than 200,000 subscribers, according to the company. “One of the things we felt was an innovation was actually having human beings write and edit and curate the Daily Brief,” adds Lauf. “Rather than have it be sort of an automated scrape of headlines that you throw into an email, our writers and editors would put a lot of thought into things like the synopses—how do I make somebody really smart on this subject without them having to click through if they don’t want to?” “It comes to them,” Lauf says. “Our readers are often busy, they might often be distracted, they can often be regimented in their schedules, so the fact that you’ve got something you can rely on, that comes in at 6 a.m. every day. It’s at a time that it allows you to get smart before your day gets going.” And it has. If anecdotal evidence like social media love letters—or the fact that the Daily Brief’s format has since been replicated by competitors across the industry—does not suffice, consider this statistic: since its launch in 2012, Lauf says the Daily Brief has achieved a consistent unique open rate of around 40 percent, vastly outpacing industry norms of about half that figure. “It’s very deliberately user-first,” Lauf continues. “A lot of publishers give lip service to that, but don’t really deliver on it. We put ourselves in the shoes of the busy reader that we serve, who may not want an app or a newsletter that’s just another marketing vehicle to keep people inside the walled garden. It’s about making our readers smarter. If that means linking out to other sources, we believe that will come back to us in terms of loyalty.”center_img He says the festival’s stature as an international gathering of marketers made it an obvious choice as a test-site for a special-edition Daily Brief. Quartz is, quite literally, a global brand, to the point that it originally required all of its journalists to be fluent in at least two languages. According to Lauf, the journalism team now speaks 35 languages fluently and, combined, has reported from over 115 countries around the world. Selecting email as a key channel in the media mix—the Daily Brief has been around since Quartz’s inception—may have seemed like an odd play for a brand that marketed itself as forward-thinking. For one, Lauf says, email was a widely overlooked mechanism for connecting with audiences, an automated marketing vehicle often existing solely to drive clicks back to publishers’ websites. Those who aren’t spending their week rubbing elbows with the rich and creative on the French Riviera can keep up to date with the Cannes-specific Daily Brief by subscribing here. Atlantic Media, the parent company behind the 158-year-old magazine The Atlantic, generated considerable buzz when it announced plans to launch a digital-only brand back in 2012. The sender: Quartz, Atlantic Media’s four-year-old digital outlet focused on global business news and analysis, which has developed a special version of its immesely successful Daily Brief newsletter solely focused on Cannes Lions. Simplicity and consistency are key, he adds. Consumers don’t have to scroll through their social feeds to find what they’re looking for.  Tasked with producing the special Cannes-specific version of the Daily Brief is executive editor Zach Seward, Quartz’s VP of product. On top of the thousands of attendees who were automatically subscribed after registering for Cannes Lions, an additional 1,100 subscribers have signed on, looking to stay abreast of the festival’s latest developments, according to Lauf. “We thought that an email product shouldn’t just be headlines to drive you back to the website,” Lauf says. “Rather, we asked, ‘What would we want from an email product? How could an email we receive every morning make us smarter?'”last_img read more

The Memobird portable wireless note printer is just 48

first_img Best laptops for college students: We’ve got an affordable laptop for every student. Best live TV streaming services: Ditch your cable company but keep the live channels and DVR. Now playing: Watch this: Tags Gadgets TVs Comments Adorable MemoBird printer prints out love notes like a receipt 12 Photos 1:15 The Cheapskatecenter_img Send high-tech ‘telegrams’ with this Wi-Fi printer 10 Bonus deal: Thought all the TV deals were over? Think again. For a limited time, Walmart has the Sceptre 32-inch LED TV for just $89.99. List price: $180.See it at WalmartThis is about as basic as TVs get these days, with no built-in smarts (for streaming), just two HDMI inputs and a 720p resolution — though that’s ample for a screen of this size.What’s particularly telling is the review average: 4.5 stars from over 3,300 buyers. To me that translates to a TV you’re all but guaranteed to like — for a pretty incredible price.Want something a little bigger? Also on sale at Walmart: The Sharp LC-40Q3070U 40-inch LED TV for $149.99 — normally $229.99.See it at WalmartThis one is a 1080p model with three HDMI inputs — but, again, it’s BYO streaming capabilities. The reviews here are a little less stellar — 4.2 stars from just 50 buyers — but still pretty good overall.CNET’s Cheapskate scours the web for great deals on PCs, phones, gadgets and much more. Note that CNET may get a share of revenue from the sale of the products featured on this page. Questions about the Cheapskate blog? Find the answers on our FAQ page. Find more great buys on the CNET Deals page and follow the Cheapskate on Facebook and Twitter! Walmart Amazon Available in gray, pink or green, the Memobird is an adorable little thermal note-printer. Sarah Tew/CNET Can a printer be fun? It can when it’s a little internet-connected job that cranks out cute receipt-style notes and doesn’t need any ink. And don’t forget the fun of scoring it for the cheapest price anywhere, courtesy of yours truly.For a limited time, and while supplies last, ZDNet Academy has the Memobird mobile thermal printer for $48 when you apply promo code CNETMB20 at checkout. That’s an extra $12 off the current price, which is already $10 off Amazon’s price. Update: Apparently shipping is not included in the price. My apologies for the error.See it at ZDNet AcademyAvailable in your choice of three colors, the Memobird is compact and portable, though it does require AC power. It uses no ink, instead relying on the same thermal technology as most cash register receipts. So there are no pricey ink cartridges — instead, the only consumables here are the special paper rolls. Fortunately, they’re pretty cheap. Here’s an eight-roll supply for just $12.99, for example. And a three-pack of assorted colors for $9.99. If you want adhesive paper, you can get three rolls of that for $9.99 as well. Update: The 8-roll option is now showing a price of $27.99. I’m not sure why it jumped so suddenly — and significantly. Share your voice The printer connects to both your phone and the internet via Wi-Fi. That means you can print locally to it (reminders, shopping lists and so forth), but also share it with friends and family. I could see giving a Memobird to the grandparents, then having everyone in the family send little notes and greetings.The app lets you create notes very easily, complete with any mixture of text, stickers, doodles and photos. You can also install templates for things like memos, lists and labels.Now for the bad news: It may take as long as two weeks to arrive. (Current expected-delivery range is Feb. 17 to 20.)I must admit, I really like this little thing. I’d be less enamored with it at $70 (or even $80, which was the price at Amazon a few days ago), but $48 works for me.Your thoughts?last_img read more

SRH vs KXIP Dream 11 and MPL Fantasy tips live stream preview

first_imgSunrisers Hyderabad, placed fourth on the points table, and Kings XI Punjab, placed fifth, will lock horns in Hyderabad and the winner of this contest will be in great shape to qualify for the playoffs. Both the sides are top heavy, their spinners are frugal and there are concerns with the pace bowlers. However, now they need to put their best foot forward if they want to qualify for the playoffs.This IPL season is alive and kicking even in its penultimate week.Predicted XI of both the teams: David WarnerIANSSunrisers Hyderabad: David Warner, Shreevats Goswami (wk), Kane Williamson (c), Manish Pandey, Vijay Shankar, Mohammad Nabi, Rashid Khan, Bhuvneshwar Kumar, Sandeep Sharma, Khaleel AhmedKings XI Punjab: KL Rahul, Chris Gayle, Mayank Agarwal, Mandeep Singh, Nicholas Pooran(w), Ravichandran Ashwin(c), Hardus Viljoen, Sam Curran, Murugan Ashwin, Mohammed Shami, Arshdeep SinghFantasy tips and suggestions: KL RahulReutersWicket-keeper: Kings XI Punjab have used Nicholas Pooran as the wicket-keeper in the recent matches and he could be their trump card in the match against Sunrisers Hyderabad as he could be shunted up the order.Batsmen: KL Rahul, who has been in roaring form for KXIP this year, will hold the key once again for Punjab. In the last match against SRH, he combined brilliantly with Mayank Agarwal, who should be another pick, to hand KXIP an easy win.Also, David Warner, who will be playing his final game of the season, remains the biggest threat for Kings XI Punjab in this fixture. And then there is Manish Pandey, a batsman who has suddenly erupted for SRH, and is one of the key members of this side. He has to come good for SRH, especially in the absence of Jonny Bairstow.All-rounders: R Ashwin could play Sam Curran in this match as in his short career so far, he has displayed tremendous temperament in crunch situations which is exactly what is needed in this crucial tie.Also, Mohammad Nabi, who could replace Shakib al Hasan, should be in the fantasy side, as he is a proven performer and always picks up wickets in the powerplay overs.Spinners: R Ashwin has been one constant performer for KXIP this year and has been frugal with his off break. Also, he has been able to pick up wickets in the bargain which has impeded the progress of the opposition.Also, Rashid Khan, who has been exciting and very effective this season, continues to pick up wickets and control the game in the middle overs.Seamers: Mohammed Shami and Bhuvneshwar Kumar – Two Indian seamers who hold the key with the ball for their respective sides will have to be penetrative both with the new as well as the old ball.last_img read more

Khaleda wants multiparty democracy to be restored

first_imgBNP chairperson Khaleda ZiaBangladesh Nationalist Party (BNP) chairperson Khaleda Zia on Saturday said her party wants the next election to be held under a non-party neutral government so that all political parties can join it.”We want multiparty democracy to be restored in the country and the next election to be held in a free and fair manner with the participation of all parties,” she said.”But the election must be held under a neutral administration. Or else, it won’t be possible to hold an impartial election,” she added.The BNP chief came up with the remarks while exchanging greetings with the Christian community on the occasion of the Christmas Day.Bangladesh Christian Association arranged the programme at the BNP chairperson’s Gulshan office.Khaleda alleged that the government is again trying to hold a 5-January-like unilateral election to hang onto power.She also came down hard on the government for what she said its repressive acts to weaken BNP.Khaleda voiced concern over the growing abuse of drugs by the young generation.”The ruling party men are involved in drug trading. And they’re working to destroy the young generation with it. Many of them were arrested but they have not been punished,” she said.Mentioning that the country is passing through a critical time, the BNP chief urged people of all religions and communities to get united to get rid of it.Later, Khaleda cut a cake with the Christian community members marking the Christmas Day.The BNP chief also wished the Christian community members a happy and prosperous life.last_img read more

Qatar council backs permanent residency law for foreigners

first_imgQatar relies massively on foreign labour. AFPQatar has moved closer to granting permanent residency to foreigners after its senior legislative body approved a draft law, first announced in the wake of the ongoing Gulf crisis.State media reported the Shura Council agreed on Monday to back a law which would grant residency to expatriates who provide valuable services as well as to the children of Qatari women married to non-Qataris.”The Advisory (Shura) Council approved a draft law on permanent residency,” the Qatar News Agency reported.Permanent residents would be allowed to have free state education, healthcare and be given the right to own property.It is thought to be the first such law proposed by one of the energy-rich Gulf states.It was first announced last August just two months after Qatar was boycotted by neighbouring former allies in a bitter diplomatic dispute.Like other nations in the region, Qatar relies massively on foreign labour.Its current population of 2.71 million, a record, is made up of almost 90 per cent non-nationals, many helping the country prepare to host the 2022 World Cup.There are some 315,000 Qatari nationals.The residency proposal will now be considered by Qatar’s cabinet and Emir Sheikh Tamim bin Hamad Al-Thani before it becomes law.last_img read more

Opinion Ive Asked Hundreds Of Students If They Would Feel Safer If

first_img Share Photo by Fuse/Getty ImagesTeacher Mike Conrad says in the wake of the mass shooting in Parkland, Florida, students have told him they’d feel less safe if teachers were armed.Editor’s note: In a listening session with survivors of gun violence at the White House this week, President Donald Trump said he’d be open to considering a proposal to arm school employees who have experience handling guns. Many teachers have taken to social media over the last few days to protest against that kind of policy, using the hashtag #ArmMeWith — and filling in the blank with something other than a weapon. Mike Conrad, a teacher at Royal Oak High School in Royal Oak, Michigan, wrote this piece on Facebook in the aftermath of the mass shooting at a high school in Parkland, Florida, and discusses why he does not support teachers carrying weapons in school.I am a teacher. I have a bachelor’s degree in my content area. I have 19 years professional experience in my content area. I hold a master’s degree in delivering that content to students. And I have eight years of experience delivering that content to students. That is what I do and I think I do a damn good job.What I do NOT have is the experience, the training, the knowledge, nor the desire, to be an armed defender against an assault weapon while trying to deliver my subject area content to my students. Nor should my students be under the perception that at any given time I may be called upon to draw and fire that weapon to protect them while they attentively sit in my classroom learning that content.If you feel otherwise I challenge you to spend a day shadowing a teacher, preferably a teacher who teaches small children. And at the end of that day ask yourself if adding a gun to the hip of that teacher makes any student feel safer. I have asked this question to hundreds of students: “Would you feel safer knowing that I or any teacher were armed?” Not one student has ever responded with a yes. Most said they would feel less safe.If I ever have the privilege of having any of your children sit in my classroom in the future, I promise you that I will do everything in my power to make them feel, and believe, they are in a safe environment. But it is not my responsibility to be the armed front line of defense of an active school shooting against an automatic or assault weapon. There are many steps that can be changed before that event happens to make sure that an armed teacher never becomes a reality.The PBS NewsHour’s Teachers’ Lounge blog, written by teachers or school-related staff, gives the public a glimpse into how current events affect life inside schools. Sign up for the PBS NewsHour Education mailer here.last_img read more

DC Council Chair Mendelson to Pay for BacktoSchool Haircuts

first_imgD.C. Council Chairman Phil Mendelson is paying for haircuts for D.C. public and charter school students who have made prior arrangements.On Aug. 28, Mendelson, a Democrat, will be present at the Davis Barber and Beauty Supply shop located on Livingston Road, S.E. in Ward 8 from 12-1 p.m. The barbers at the shop will cut and style the hair of the students for no charge from 10 a.m.-2 p.m. The chairman’s office of constituent services is coordinating the event and Mendelson is more than happy to participate.“This is the second year we’ve done it,”Mendelson said in a statement to the AFRO. “It’s a great community activity. It’s a way of helping kids who probably can use the savings from getting a free haircut for other back-to-school needs.”Davis Barber is co-owned by Derek and Marsten Davis and is considered a District institution.Derek E. Davis is a former president of the National Association of Barber Boards of America. He wrote the first barbering curriculum for the D.C. public schools in 1982, taught barbering in various public high schools for many years and has chaired the District of Columbia Barber and Cosmetology Board.His late father, Willie Roscoe Davis, opened Davis Barber shop in 1968 and, throughout the years, became an advocate for the profession in the city. In 1995, Willie Davis was appointed to the District’s Board of Barbers and Cosmetology and he was inducted posthumously (he died in 2001) into the Barber Hall of Fame by the 83rd National Association of Barber Boards of America in Las Vegas, Nev., on Sept. 16, 2009.Davis told the AFRO he was approached by Mendelson’s staff for the free haircuts.“I got a call from the chairman’s chief of staff who asked me whether I wanted to participate this year,” Davis said. “I agreed to do so. I have been performing activities like this, such as cutting young people and supervising barber students in cutting homeless veterans hair, for decades.”Davis said that what Mendelson is doing is good for the community.“We believe in giving back to the community that has been good to us,” he said.Mendelson agrees with Davis on that.“It’s also a way of reminding students how important school is and showing kids that the community cares–not just me, but the barbershop and the other people who participate in this event,” he said. “This is something that makes the kids look good and feel good about going back to school.”last_img read more