One of the major challenges on the higher education landscape in India will be to create infrastructure capabilities and a suitable environment to ensure that the huge gap between supply and demand is filled, or at least reduced considerably. But rough estimates of the number of young aspirants for higher education (post school) will almost double by 2016-30. Needless to say, this will be a complex and difficult job; the sheer scale of it is daunting.Mindless and unplanned growth will not only spoil the existing fabric of higher education, but might start off something which will be difficult to rectify and control later. Given the scale of the needs and urgency, it is quite clear that private players, and public-private partnership, along with massive efforts of the government, will be required. Already, in recent times a large number of private institutions have sprung up and although some of these have created reasonable infra-structure, their focus has remained limited to what they perceive as the needs of the “market”.NeedMany of these institutions also proudly display their association with educational institutions abroad. On their part, given their more recent perceptions about its economic growth and huge demand for higher education, the foreign educators are more than tempted to bring their expertise to India. On the other hand, there is no question that higher education in India can benefit enormously from those who have proven credentials, abilities and the desire to come to India, independently or in collaboration with existing universities/institutions in India, both public and private.advertisementMore so, in several areas where we have not been able to create facilities and trained manpower including those which may be considered non-traditional, but are in great demand in present times, for example, film making, media, animation, product design, automobile engineering and design, subject related to the hospitality industry, clinical studies, hospital management, conflict resolution, diplomacy, town planning, food processing and so on.I know this because of my own association with a number of scholarship schemes for studies abroad where one often finds that there are none at all, or very meagre facilities at present in the country. Many of these areas are not only relevant, they are now established subjects of teaching and research. However, whether foreign educators in these areas will come and establish facilities or they will all opt for softer options like business management, law, engineering etc. remains to be seen.As of now, the role, scope and guidelines for foreign universities wanting to come to India remain unclear, particularly to students aspiring for quality higher education. In this context, the Foreign Institutions Entry Bill, which is due to be presented to Parliament, is timely and much needed. The bill is essentially regulatory in nature and seeks to set conditions, boundaries and guidelines for the entry of foreign educators.LegislationWhile most guidelines are straightforward, two mandatory conditions that will make any highly reputed foreign institution frown are: (a) “The foreign university has to maintain a corpus fund of a minimum of Rs 50 crore. Maximum of 75 per cent of any income generated from the fund shall be utilised for developing the institution in India and the rest should be reinvested in the fund and (b) Any surplus in revenue generated in India by the foreign university has to be invested in the development of the educational institution established by it in India.”Why would any decent foreign educator like to come to India, at least independently? More so in present times when most well known foreign universities are finding it difficult to run their “business” of providing quality education in their own countries. The costs of higher education, for example in UK and USA, have increased alarmingly, and these universities have increasingly resorted to shorter duration courses for higher studies, largely diluting the whole idea of quality education within a university set up. But getting back to the bill, the question remains: why will a highly ranked foreign educator, which cannot make, and take, money out of India, come here in the first place?As a regulatory bill, this is a good one, particularly for the benefit of eager students and parents. It tries to ensure that incoming foreign educators have appropriate credentials, and that all relevant information regarding the nature of courses, faculty, fees, infrastructure, nature of collaboration, entry process etc. is transparently and easily available to all; for the first time, it will also be clear to the foreign educators as to what is required on their part, and what they can expect. The bill should be welcomed by all stakeholders involved in the pursuit of higher education.advertisementHowever, the sheer scale of the demand should be a scary thought for all. The regulators are only as good as they choose to be. There are several regulatory bodies, existing for a long time, whose job is to ensure the quality and transparency of higher education and how well they have performed is not hidden from anyone, particularly in the case of private Indian institutions. While the present bill is aimed at foreign educators coming to India, there is an urgent need for making it mandatory and ensuring that all private institutions in India provide adequate infrastructure and the details that are being asked from the incoming foreign educator.QualityWhat about the quality of higher education? The bill is largely silent on the issue, and rather vaguely mentions that “quality” should be maintained. This however is an important issue, equally valid for the foreign educator as well as Indian institutions, public or private. It is often said that studying at world class institutions such as Oxford, Cambridge, Harvard, Yale, Cornell, to name a few, is an experience in itself. In fact, it is. It is not only the environment, quality of teaching, quality of coherent students, robust research culture etc but also several other facilities and structures like organised sports, music, theatre, debates, university clubs and entertainment facilities that make for essential ingredients of quality education.Good quality education is expected to provide the recipient with knowledge, analytical skills, ability to think independently, an appetite for deeper inquiry in the subject and equip one with tools and methodology to address different questions. In addition, while quality education readies one for taking up a variety of jobs, it is also expected to inculcate flexibility in thoughts and the ability to appreciate opinions different from one’s own.What is the quality of higher education in Indian teaching institutions, public or private? While some of the well known universities (a generous estimate of thirty or so) can claim a reasonable standard of education, these standards decline rapidly. Higher education in the university has suffered from continuous criminal neglect for a long time, and that simply cannot be addressed in a short period of time; such repairs are necessarily long drawn processes.Can quality in education be transplanted? In principle the answer has to be yes. But in practice, it would require persistent and careful attention. My own hunch is that we will see the presence of foreign educators in areas like engineering (B.Tech, M.Tech), law, pharmacy, biotechnology, management studies, areas already invaded with missionary zeal by private education providers in India. Will their collaboration with foreign players produce better quality? It is the Indian government which will have to invest heavily and continuously in higher education in areas like the humanities, fine arts, basic science and it is good that after decades of neglect higher education is on the radar as far as human resource development is concerned.advertisementThe writer is Director, International Centre for Genetic Engineering & Biotechnology, New Delhi
Chelsea assistant coach Gianfranco Zola claims that even though Eden Hazard may not be known for his industry off the ball, Chelsea still needs him to assist the team.The Belgium winger hasn’t really impressed in all his outing this term after he was deployed by new coach Sarri to play as a false nine.Chelsea defeated Tottenham 2-1 on penalties to reach the EFL Cup final on Thursday with Hazard scoring the Blues’ second goal in a second leg.“I was very much like Eden,” Zola told reporters, according to FourFourTwo.“I was a very positive player, I liked to move around the pitch, find the spots on the pitch where I could receive the ball, turn and make the damage to the opposition.Chelsea hat-trick hero Tammy Abraham hopes for more Andrew Smyth – September 14, 2019 Tammy Abraham hopes this season will be his big breakthrough at Chelsea after firing his first hat-trick for the club in Saturday’s 5-2 win at Wolves.“I was very, very similar and I do understand that. I believe we try to give him this but also to be an organised team defensively and offensively. Especially offensively. That’s why we ask Eden sometimes to put himself about in working hard.“I know that’s not his best quality. We understand that sometimes he needs to be fresh when he receives the ball. There is no doubt that we are on the same page. We want to find a common ground where he can get the best out of himself and the team can benefit from him.“Not only when he is scoring goals but when we have moments in the game where we need everybody to defend and everybody to press. That’s exactly what we are trying to do. Eden, I think, I have to be fair that he has been doing it.“He has been trying to do it. We are very demanding because we want to do it all the time. I am sure that we will find a compromise. I am not in a position to criticise a player like Eden. We believe, Maurizio said one thing, that the potential of Hazard is greater than the performances.“So he is not criticising what Eden is doing but he believes he can do much more for himself and the team. That’s all he is saying. This is the situation he wants Hazard to understand. Again, when we see his performances we look forward to seeing more and more.”
00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsSAN DIEGO (KUSI) — The San Diego International Auto Show is scheduled to open for a five-day run Thursday at the San Diego Convention Center with EV Day, showcasing electric vehicles.Various types of electric vehicles will be on display, and experts from the California Center for Sustainable Energy will provide information on owning that type of car. The day’s activities are sponsored by San Diego Gas & Electric.According to the utility, around 22,000 EVs are being driven on San Diego roadways, making the area one of the highest per-capita EV markets.The Chevrolet Bolt and Volt, Chrysler Pacifica Hybrid, Kia Soul EV and Optima Hybrid, and Nissan Leaf will be among the EVs on display.Overall, more than 400 vehicles from over 30 manufacturers will be showcased at the event — some of them just-released models, or types not yet in showrooms.According to show organizers, models making their debut include the 2018 Jeep Wrangler SUV, 2018 Nissan Kicks compact, the futuristic Toyota FV2 concept car and 2019 Lincoln MKC luxury compact. Categories: Local San Diego News Tags: San Diego International Auto Show FacebookTwitter 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave Settings KUSI Newsroom, Posted: December 28, 2017 December 28, 2017 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsTest drives will be offered by 13 manufacturers, according to Kevin Leap, the show’s director.“The test drive is the single most effective tool we have to educate our audience,” Leap said. “Product specialists engage consumers as they experience the features and drivability of the cars without sales pressure, giving them a true appreciation for the vehicles and a first-hand experience.”The auto show opens daily at 10 a.m.Tickets are $15 for attendees over the age of 12. For seniors 62 and over and military with identification, entry will cost $12. Tickets for children ages 7-12 are $11, except for Sunday, when they’re free when accompanied by a paying adult. Children 6 and under are free all five days. San Diego International Auto Show kicks off KUSI Newsroom Updated: 4:51 PM
WILMINGTON, MA — Below are 5 things to do in Wilmington on Thursday, February 7, 2019:#1) Instant Pot Cooking Class At Wilmington LibraryThe Wilmington Memorial Library (175 Middlesex Avenue) is hosting “Feasting With Your Instant Pot” at 7pm. The instant pot craze is here, are you onboard? For many of us, the instant pot is patiently waiting to be used. Whether yours is tucked away in a cupboard or still in the box, it’s time to take it out your electric pressure cooker and put it to use. Join chef Liz Barbour for a cooking class that will help take the mystery out of this amazing, time saving kitchen tool. Liz will demonstrate two recipes that you can recreate at home. Following her demonstration Liz will offer tasty samples for everyone to enjoy. Registration is full, but there are still spots available on the waiting list HERE.#2) Drop-In Meditation At Wilmington LibraryThe Wilmington Memorial Library (175 Middlesex Avenue) is hosting a meditation class at 12:30pm. Join technology librarian Brad McKenna for his weekly drop-in meditation sessions. It will be a mixture of silent and guided meditations. The Insight Timer app will be used so you can continue your practice at home. No registration required.#3) Wilmington Recreation Commission MeetingThe Wilmington Recreation Commission meets at 5pm in Town Hall’s Room 9. Read the agenda HERE.#4) Wilmington Finance Committee MeetingThe Wilmington Finance Committee meets at 7pm in Town Hall’s Room 9. Budgets for Planning & Conservation, Building Inspector, and Board of Appeals will be discussed. Rea the agenda HERE.#5) Tour Of Wilmington Town MuseumThe Town Museum (430 Salem Street) is open from 10am to 2pm. Come explore Wilmington’s history. Free admission.Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email email@example.com.Share this:TwitterFacebookLike this:Like Loading… Related5 Things To Do In Wilmington On Thursday, September 5, 2019In “5 Things To Do Today”5 Things To Do In Wilmington On Thursday, August 8, 2019In “5 Things To Do Today”5 Things To Do In Wilmington On Tuesday, August 13, 2019In “5 Things To Do Today”
WILMINGTON, MA — Below are recent articles about Wilmington — published online between July 7, 2019 to July 14, 2019 — that residents should consider reading:Wilmington Town CrierRink planning flexibility limited by Lizzie McDermottOpen space plan update by Lizzie McDermottWilmington Town Crier sports stories can be read HERE.Wilmington AdvocateNoneWilmington PatchNoneLowell SunFinding ‘A happy accident’ by Emma MurphyNot your mother’s roller derby by Alana MelansonLike Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email firstname.lastname@example.org. Share this:TwitterFacebookLike this:Like Loading… RelatedWILMINGTON AROUND THE WEB: The Best Stories From Wilmington’s NewspapersIn “Community”WILMINGTON AROUND THE WEB: The Best Stories From Wilmington’s NewspapersIn “Community”WILMINGTON AROUND THE WEB: The Best Stories From Wilmington’s NewspapersIn “Community”
President and the general secretary of the Bangladesh Chhatra League (BCL)The extravagant lifestyle of the president and the general secretary of the Bangladesh Chhatra League (BCL), and the lack of transparency in disbursing funds, have not gone down well with the BCL leaders and activists.They are also unhappy about the anomalies regarding control of tenders and the tenure of the central committee.In Wednesday’s general meeting of the BCL, its joint general secretary Sayem Khan demanded an explanation regarding the allegations and a heated debate ensued.To make things worse for the ruling party’s student wing, two factions of its Sylhet MC College unit swooped down on each other on Thursday, forcing the authorities to close the institute sine die.BCL president Saifur Rahman told Prothom Alo that Sayem Khan has apologised to him for his remarks, but the latter has denied this. “I was asked to apologise, but what I said was right. I just demanded that the funds be utilised in a systematic way. Why will only the president and the GS have all the fun? They have to look after the other leaders as well,” Sayem said.BCL president Saifur and general secretary SM Zakir Hossain came under fire from a number of senior leaders of the wing at the general meeting. They alleged the duo have an extravagant lifestyle and misappropriate BCL funds.When asked, Saifur said, “It does not really matter if one or two people say things like that.”BCL leaders present at the meeting told Prothom Alo that Saifur had said they receive the money from the prime minister. Zakir said they get Tk 230,000 from the PM.Sayem then retorted that he should get a share of that money as well.Besides Sayem, vice-president Mehedi Hasan, Aditya Nandi and Maksud Rana also brought a number of allegations against the two top leaders.On 13 January, Saifur came under severe criticism for flying to a convention in Ishwardi, Pabna by helicopter.Awami League general secretary Obaidul Quader also slammed the BCL president for this.The present BCL committee will expire on 26 July. The questioned was raised at the BCL general meeting as to whether there will be a general meeting and whether the tenure will be extended.Saifur told Prothom Alo, “The convention will be held the day the honourable PM wants.”Following a meeting of the AL’s presidium members on Thursday, Obaidul said, “The country has been hit by floods. It won’t be that long before the convention is held.”A number of BCL leaders also asked the meeting why steps would not be taken against leaders for their unethical actions.Clash, infighting across the countryThe year did not start well for BCL as there were infighting at Sylhet University of Science and Technology (SUST) and Comilla Medical College units.The ruling party’s student wing made newspaper headlines in the next six months for their involvement in 37 incidents, including clash over controlling tenders, mugging, beating cops, abusing teachers, infighting and murders.Of those, 12 were related to establishing supremacy and financial affairs. Infighting killed three in Chittagong, Comilla and Chuadanga in the last six months.In a meeting with BCL men on 11 June, AL general secretary Obaidul Quader said, “You must not be part of any misdeeds for the want of money. Come to me if you need money. I shall talk to the party president [Sheikh Hasina].”On 21 January, BCL men fought among themselves to take control of the extorted money from business outlets around Dhaka College. The central committee expelled 19 including Nur Alam Bhuiyan, convener of then Dhaka College BCL committee. Nur Alam, however, went to visit Laxmipur with central committee president in March.Dhaka (South) unit BCL general secretary Sabbir Hossain and Wari Thana unit general secretary Ashiqur Rahman were expelled after they were seen firing gunshots in newspapers photos during eviction of hawkers from footpaths at Gulistan on 9 February.Three leaders of Begum Rokeya University unit BCL were excluded for confining varsity’s vice chancellor AKM Nur-Un-Nabi for 14 hours on 3 May for not giving jobs to the party activists.On 11 February, infighting over taking control of drug peddling killed BCL activist Yasin Arafat at Reajuddin Bazar in Chittagong. Eight were injured as the supporters of Chittagong University unit BCL president and general secretaries locked in a clash on 4 May. Besides, they were reported to be involved with many other crimes.A clash with cops left 25 BCL men injured after they had opted for vandalism to stop the construction work of a swimming pool at Chittagong Outer Stadium on 18 April.Besides, BCL leaders were reported to have been involved with several crimes at Rajshahi University, Keraniganj of Dhaka and Dhaka University dormitories.Regarding these incidents, the BCL president told Prothom Alo, “We have taken organisational actions against those found involved with such misdeeds. We haven’t supported them.”*The article originally published in Prothom Alo print edition has been rewritten in English by Quamrul Hassan and Shameem Reza
WASHINGTON (AP) — An ex-convict likely had help from others holding a family captive inside their mansion for at least 18 hours, authorities said.During their ordeal, the business executive and his wife told others to stay away — even ordering a pizza deliverer to leave two pies at the door — as they frantically arranged for $40,000 in cash to be dropped off at the home.But once the money was left on the seat of a red sports car in the family’s garage, Daron Dylon Wint struck and stabbed Savvas Savopoulos, the CEO of the American Iron Works company where he had once worked as a welder, Wint’s charging document said. At a court hearing Friday, Wint was ordered held in jail on a murder charge.Savopoulos’ wife, Amy, their 10-year-old son Philip and their housekeeper Veralicia Figueroa also were killed, and then the house was set on fire with matches and a flammable liquid.The fire began on the queen-sized mattress where the boy’s body was stabbed and burned, authorities said.Firefighters found the adults’ bodies in the next room. Evidence shows the women suffered “blunt force and sharp force trauma” before the $4.5 million mansion was set on fire.Authorities linked what may have been two different men to Amy Savopoulos’ blue Porsche 911 the day of the killings. One, “with short, well-groomed hair,” was spotted driving erratically away from the crime scene. Another, wearing a dark hoodie, was videotaped carrying a bucket near where the Porsche was set on fire later that day.The pizza gave Wint away. His DNA was found on the crust of a partially eaten slice of pepperoni, one of two pies ordered the night of May 13 while the family and the housekeeper were “being held against their will,” an affidavit said.A woman believed to be Amy Savopoulos paid for the pizzas by credit card and told the delivery person to leave the food on the porch, because she was “nursing her sick child” and would not come to the door, the document says.Wint, who was tracked down by U.S. Marshals and arrested Thursday night with two other men and three women, appeared in a white jumpsuit in court Friday.A court document said authorities believe the killings “required the presence and assistance of more than one person.” None of the people detained with Wint were immediately charged with any crimes.Wint is being represented by Natalie Lawson, a public defender. His defense argued that authorities lack probable cause, since a suspect seen driving the Porsche had short hair. Wanted posters issued while Wint was a fugitive showed him with long hair.D.C. Superior Court Judge Errol Arthur agreed with Assistant U.S. Attorney Emily Miller to deny bail, noting that Wint was arrested with some of the missing money, and that the DNA from the pizza ties him to the slayings.U.S. Marshals and police had tracked Wint to New York and back before dozens of officers swarmed a car and truck in the nation’s capital, arresting the whole group without a fight.Wint’s record was cited as a reason he should be held. He was arrested three times for assault in 2006 and 2007, serving a 10-month sentence in New York, and then convicted of assaulting a girlfriend in Maryland in 2009.In 2010, he pleaded guilty to malicious destruction of property after he allegedly broke into a woman’s apartment, stole a television, vandalized her car and threatened to kill her infant daughter. Also in 2010, Wint was arrested carrying a 2-foot-long machete and a BB pistol outside the American Iron Works headquarters, but weapons charges were dropped after he pleaded guilty to possessing an open container of alcohol.Acting District of Columbia U.S. Attorney Vincent Cohen said outside the courthouse that prosecutors’ “work is not done” and that they “intend to unseal additional search warrants in the coming days.”___Contributors include Brian Witte, Alex Brandon, Sarah Brumfield and Ben Nuckols in Washington; Meredith Somers in Upper Marlboro, Maryland; Colleen Long in New York City and Carolyn Thompson in Buffalo, New York.
Kolkata: A fresh low-pressure area that has been created over North Odisha and adjoining Bengal would bring moderate to heavy rainfall in various parts of the state, the Regional Meteorological Centre at Alipore predicted. However, the city may receive light to moderate rainfall in the next three days while some districts will witness heavy to very heavy rain. North-Eastern states are expected to see moderate rains in the next few days. States like Jharkhand, some parts of Bihar and Sikkim may also witness light to moderate rains. According to a senior weather official, the low pressure which was currently situating over North Odisha and adjoining parts of Bengal has gained some strength as a result of which various districts — both in North and South Bengal — will receive moderate to heavy showers depending on their geographical locations.
December 12, 2013 Opinions expressed by Entrepreneur contributors are their own. 5 min read There’s hard work. And then there’s luck. But there’s also that something else that makes all the difference. And it’s that edge that differentiates the most successful apps from the rest of them.Of course, there’s one thing that you cannot ignore, and that is building a product that customers want. Considering that you’ve built a fantastic product, not just in your own eyes but validated through customer feedback, read on for what made these apps a roaring success.Instagram: Invite influential people to your beta launch.Founder Kevin Systrom let some influential technology bloggers and contacts — like Jack Dorsey of Twitter — try a test version of the app before its official release. Soon, Dorsey was using it to send photos to his Twitter followers. Word eventually spread. Of course, two articles in TechCrunch (one before launch and one on the day of the launch) helped along with word of mouth.From 25,000 users in the first 24 hours, Instagram grew to 300,000 by its third week, and then into the tens of millions.What also made a difference in the initial traction was that Instagram launched right after the release of the iPhone 4, which included a much-improved screen and camera. The company also went against the grain by making it easy to push photos from the app into social networks like Facebook and Twitter, rather than locking the photos in the app. Then, a trick to upload photos super-fast made all the difference to users who wanted the experience in that very moment. Instagram managed to ‘hide the slowness’ by beginning the upload process as soon as photos are taken and by using a relatively small photo size.Snapchat: Get your target customers buzzing.The founders first spread the word about Snapchat to college friends at Stanford University, but the app’s popularity didn’t really start to take-off until it made its way into the high school ranks to become a popular means of communication for teenagers.One user best highlights its secret sauce to viral growth: its group messaging functionality. When a user sends a snap to multiple friends, the recipients receive a snap indistinguishable from an individualized message. In effect, mass snaps feel personalized. This is the holy grail of messaging platforms: evoking strong emotion with minimal friction.Of course, since snaps disappear seconds after they are opened, users feel comfortable sending spontaneous and personal messages that they would not want ingrained into digital histories.Evernote: Get press attention.In an interview to doeswhat, Phil Libin mentioned what helped Evernote grow exponentially from Day One to more than a million users was the initial press coverage and a closed beta.TechCrunch wrote about Evernote’s closed beta which ignited the spark for its growth. Within days of the coverage, Evernote received a couple thousand signups for its beta. And the first set of users who loved the product helped spread the word around.What Evernote also did as a strategy in the first couple of years from launch was to obsess about being in all the app store launches on Day One. With every new device or platform launch, the company had the app ready to be submitted. This helped Evernote become one of the showcase apps for all the devices as they launched.Clear: Be unique. Be simple.It all started with building an app that was a major leap forward in app design. With no buttons at all, this app’s uniqueness was the simplicity of use in a highly cluttered and complex set of to-do list apps. The kicker for the app was in its design or usability with a no-nonsense interface, dominated by natural interaction instincts, stripping it bare of all complex features (often tagged with to-do apps), but one — maintaining a list, quickly and in a fun way.The founders of the Clear app were “clear” in their marketing strategy. They went all out to get tech blog coverage based on demos, previews and teaser videos even before it went to market and sold 350,000 copies within nine days of its launch. They invited select members of the media to beta-test the app and to see if the app caught their fancy.A video demo uploaded to Vimeo during the MacWorld conference in January 2012 — where Clear was being shown off for the first time — has been watched more than 814,000 times so far, also built buzz for the app’s launch in February 2012.Camera+: Be aggressive on social.The founders of Camera+ chose to go big on the launch of their app and went with the most popular social services that were most relevant to their app spread via word of mouth. They chose Flickr, Facebook, Twitter and email for Camera+ and making the sharing feature better than any other similar feature out on the app store.The launch promotion included a contest for $10,000+ worth of camera equipment and got the word out to their existing mailing list of about 70,000 subscribers.One of the other insights they had was not to solely depend on domestic sales. The founders realized that apart from the US, many other countries do not have games dominate the top charts. They drew large crowds from international markets, many places becoming Apple’s App of the Week.Their co-founder posted a video on their blog that demonstrated the main feature that was going into version 1.2. No one had this feature available and this post created a lot of buzz for them and helped sustain the enthusiasm through the months.