NCIs Content Management Group DigitalSherpa Acquires SocialTract

first_imgZ Squared Media also operates the Content Marketing Institute and the Content Marketing World event and the continued growth from these groups necessitated the deal. Plus, Pulizzi says SocialTract needed significant investment in added services, a step that was getting crowded out by obligations to the other parts of the business. Content Marketing World is projected to double in size and Pulizzi is expanding the event internationally to Europe and Australia. “I knew we needed to take the next step and heavily invest in our processes and technology or find a partner like DigitalSherpa to take it to the next level,” he says. “Having an ongoing blogging solution for a lot of our customers was all they needed, but many needed a lot more service and integration and that’s where DigitalSherpa makes perfect sense.”Since its launch in 2009, DigitalSherpa has proviced content marketing services to more than 2,000 local businesses. DigitalSherpa, a content marketing firm and division of real estate media company Network Communications, Inc., has purchased SocialTract, a content marketing service started by Z Squared Media founder Joe Pulizzi. Terms of the deal were not disclosed and SocialTract director of client services Beth Brinton and editorial director Janet Okoben will continue with the company. Pulizzi will stay on as CEO for a transition period. Both groups target the small business community, with the majority of SocialTract clients in the HVAC/HVACR market. SocialTract essentially creates blogs and provides ongoing content and social media integration for businesses looking to build an online content operation. last_img read more

WILMINGTON AROUND THE WEB The Best Stories From Wilmingtons Newspapers

first_imgWILMINGTON, MA — Below are recent articles about Wilmington — published online between July 7, 2019 to July 14, 2019 — that residents should consider reading:Wilmington Town CrierRink planning flexibility limited by Lizzie McDermottOpen space plan update by Lizzie McDermottWilmington Town Crier sports stories can be read HERE.Wilmington AdvocateNoneWilmington PatchNoneLowell SunFinding ‘A happy accident’ by Emma MurphyNot your mother’s roller derby by Alana MelansonLike Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com. Share this:TwitterFacebookLike this:Like Loading… RelatedWILMINGTON AROUND THE WEB: The Best Stories From Wilmington’s NewspapersIn “Community”WILMINGTON AROUND THE WEB: The Best Stories From Wilmington’s NewspapersIn “Community”WILMINGTON AROUND THE WEB: The Best Stories From Wilmington’s NewspapersIn “Community”last_img read more

After Tik Tok PUBG to be banned in India Twitter cant keep

first_imgPUBG moon mapPUBGAfter the Tik Tok app was banned recently in India, there is a likelihood of multiplayer video game, PUBG, also being banned especially since the civil societies and state administrations in various parts of the country have raised the alarm on the serious health consequences the video game can have on youth.The Rajkot Police in Gujarat has submitted an application to Google to take down PUBG from its play store citing the reason of detrimental effects the game has on the youth. Google, although is yet to respond formally to the Rajkot Police’s request. Recently after a Madras High Court directive, the Apple and Google took down PUBG from their play stores after a complaint that the youth are using the mobile app to spread pornography and other illicit activities. Both Tik Tok and PUBG have millions of users in India and a particular favourite among the youth.Rajkot recently said that it has banned the PUBG game in the city and asked Google to take down the online multiplayer battle royale game from its play store. “We have said we have banned this, so if possible, if in any IP of this area they are downloading the game then we have said, stop it if you can,”  Manoj Aggarwal,  Rajkot police commissioner, Manoj Agrawal, told Firstpost.The Gujarat Police had booked 10 people in March for playing PUBG under Section 188 of the Indian Penal Code and warned that any person found playing the game will be prosecuted.Amid the reports of PUBG ban after Tik Tok, Twitter seemingly cannot keep calm.The parents and the educationists have expressed fears that these mobile apps are creating a bad precedent before the young kids and affecting their academics.Plz dont pubg and tiktok becoz of them so many are happy make them happy plz ban exams pic.twitter.com/CqRRlZdhXO— 『Deadshot☣︎ ヅ』 (@karthik85893273) April 19, 2019″I am totally fed-up with this game #Pubg. Last 2 months my nephew is note even sleeping properly he start talking in sleep and some time start walking, He got addicted for this #PUBG game..Please ban this game @narendramodi ji..there are lots of family facing the same prblm,” tweeted Gaurav Pandit.”It’s not about TikTok. It’s about the larger message. Today it’s TikTok, PUBG’s ban is imminent, porn & Reddit have already been banned by Jio. Every goddamn thing is getting banned in the internet. India doesn’t have freedom of speech. We have a China like censorship,” Ankit Sharma said in a tweet.”A kind request to Prime Minister Modi @narendramodi… Sir I have seen my friends wasting their time playing Pubg , the time which they would have utilised doing something productive. They do not listen to me or to their parents. Please sir, ban Pubg for their good,” Saumyanta Sharma tweeted.India may soon join Nepal and Iraq as the countries who have taken a lead to ban PUBG.last_img read more

AL infighting over 7 March speech recognition celebration hurts 30

first_imgAt least 30 people including five policemen were injured on Saturday during a clash between two groups of ruling Awami League over establishing supremacy in Kolaroa Upazila Parishad Chattar in the district.Officer-in-charge of Kolaroa police station Biplob Kumar said two groups of AL men locked into dispute over delivering speech during a rally organised to celebrate the recognition of the historic 7 March speech of Bangabandhu Sheikh Mujibur Rahman as a world documentary heritage by UNESCO.The two groups hurled bombs and attacked each other while several chase and counter chase took place among them for at least one hour.Later, police fired 15 rounds of shotgun bullets and charged baton on the agitated AL activists to control the situation.”The agitation left 30 people wounded including five police members. Among the injured five were in serious conditions,” he said.Additional force was deployed in there to fend off any further unwanted situation, OC added.last_img read more

Hindi translation of Ghalib Danger unveiled

first_imgNational award-winning actor Manoj Bajpayee launched the book ‘Ghalib Danger’ written by a famous writer, director, and producer Neeraj Pandey and published under the publication house Prabhat Prakashan. The book launch event took place in Constitution Club, Rafi Marg.Owing to the positive response towards the English translation of ‘Ghalib Danger’ – which was released in 2013 – the Pandey decided to launch its Hindi version. This book is about the life of a young man named Kamran Khan, a cocky young taxi driver of Mumbai, who aims to become highly famous. The story revolves around how the life of the protagonist changed when he saved a don named Mirza from being killed. Also Read – Add new books to your shelfDuring the event, Pandey said, “Readers loved and appreciated the English translation of ‘Ghalib Danger’. After seeing such a phenomenal response from the readers, I am presenting the Hindi translation of this book and hope that the audience will like it too.” “I am proud to be a writer before being a director,” he added. On this propitious evening, Manoj Bajpayee congratulated Neeraj for his another big achievement and said, “I had the pleasure to work with him quite a few times in the past. We had a nice time together and I feel lucky to launch the book of my dear friend.” The event was moderated by famous Bollywood lyricist Manoj Muntshir.last_img read more

The Secrets of the Worlds Most Successful Mobile Apps

first_imgDecember 12, 2013 Opinions expressed by Entrepreneur contributors are their own. 5 min readcenter_img There’s hard work. And then there’s luck. But there’s also that something else that makes all the difference. And it’s that edge that differentiates the most successful apps from the rest of them.Of course, there’s one thing that you cannot ignore, and that is building a product that customers want. Considering that you’ve built a fantastic product, not just in your own eyes but validated through customer feedback, read on for what made these apps a roaring success.Instagram: Invite influential people to your beta launch.Founder Kevin Systrom let some influential technology bloggers and contacts — like Jack Dorsey of Twitter — try a test version of the app before its official release. Soon, Dorsey was using it to send photos to his Twitter followers. Word eventually spread. Of course, two articles in TechCrunch (one before launch and one on the day of the launch) helped along with word of mouth.From 25,000 users in the first 24 hours, Instagram grew to 300,000 by its third week, and then into the tens of millions.What also made a difference in the initial traction was that Instagram launched right after the release of the iPhone 4, which included a much-improved screen and camera. The company also went against the grain by making it easy to push photos from the app into social networks like Facebook and Twitter, rather than locking the photos in the app. Then, a trick to upload photos super-fast made all the difference to users who wanted the experience in that very moment. Instagram managed to ‘hide the slowness’ by beginning the upload process as soon as photos are taken and by using a relatively small photo size.Snapchat: Get your target customers buzzing.The founders first spread the word about Snapchat to college friends at Stanford University, but the app’s popularity didn’t really start to take-off until it made its way into the high school ranks to become a popular means of communication for teenagers.One user best highlights its secret sauce to viral growth: its group messaging functionality. When a user sends a snap to multiple friends, the recipients receive a snap indistinguishable from an individualized message. In effect, mass snaps feel personalized. This is the holy grail of messaging platforms: evoking strong emotion with minimal friction.Of course, since snaps disappear seconds after they are opened, users feel comfortable sending spontaneous and personal messages that they would not want ingrained into digital histories.Evernote: Get press attention.In an interview to doeswhat, Phil Libin mentioned what helped Evernote grow exponentially from Day One to more than a million users was the initial press coverage and a closed beta.TechCrunch wrote about Evernote’s closed beta which ignited the spark for its growth. Within days of the coverage, Evernote received a couple thousand signups for its beta. And the first set of users who loved the product helped spread the word around.What Evernote also did as a strategy in the first couple of years from launch was to obsess about being in all the app store launches on Day One. With every new device or platform launch, the company had the app ready to be submitted. This helped Evernote become one of the showcase apps for all the devices as they launched.Clear: Be unique. Be simple.It all started with building an app that was a major leap forward in app design. With no buttons at all, this app’s uniqueness was the simplicity of use in a highly cluttered and complex set of to-do list apps. The kicker for the app was in its design or usability with a no-nonsense interface, dominated by natural interaction instincts, stripping it bare of all complex features (often tagged with to-do apps), but one — maintaining a list, quickly and in a fun way.The founders of the Clear app were “clear” in their marketing strategy. They went all out to get tech blog coverage based on demos, previews and teaser videos even before it went to market and sold 350,000 copies within nine days of its launch. They invited select members of the media to beta-test the app and to see if the app caught their fancy.A video demo uploaded to Vimeo during the MacWorld conference in January 2012 — where Clear was being shown off for the first time — has been watched more than 814,000 times so far, also built buzz for the app’s launch in February 2012.Camera+: Be aggressive on social.The founders of Camera+ chose to go big on the launch of their app and went with the most popular social services that were most relevant to their app spread via word of mouth. They chose Flickr, Facebook, Twitter and email for Camera+ and making the sharing feature better than any other similar feature out on the app store.The launch promotion included a contest for $10,000+ worth of camera equipment and got the word out to their existing mailing list of about 70,000 subscribers.One of the other insights they had was not to solely depend on domestic sales. The founders realized that apart from the US, many other countries do not have games dominate the top charts. They drew large crowds from international markets, many places becoming Apple’s App of the Week.Their co-founder posted a video on their blog that demonstrated the main feature that was going into version 1.2. No one had this feature available and this post created a lot of buzz for them and helped sustain the enthusiasm through the months.last_img read more