Why It Would Be A Good Idea For Facebook To Buy Microsoft’s Atlas Ad Platform

first_imgTags:#advertising#Facebook#Microsoft Guide to Performing Bulk Email Verification taylor hatmaker Related Posts According to dual reports from BusinessInsider and AllThingsD, Facebook is in talks to buy Atlas Solutions, Microsoft’s ad platform. Atlas, part of Microsoft’s $6.2 billion acquisition of aQuantive back in 2007, could position Facebook to grow its business and compete with Google’s vast targeted ad network, AdSense. Picking up a Web-wide ad platform would make perfect sense for Facebook, which drummed up 85% of its revenue last year from advertising. Even more important, such an ad network would allow Facebook to use its information on more than 1 billion users to serve targeted ads on sites outside of Facebook.com. Proving the company knows how to make money selling ads on the Web at large could help boost investor confidence and keep the wind in the sails of Facebook’s share price. Considering that from mid-2011 to mid-2012, Microsoft’s ad division hemmorhaged almost $2 billion  Microsoft is no doubt chomping at the bit to unload Atlas – the company has failed to turn a profit peddling ads for the five years it has owned the platform. Whether or not the deal ever comes to fruition, it seems to make sense for both companies.center_img Facebook is Becoming Less Personal and More Pro… The Dos and Don’ts of Brand Awareness Videos A Comprehensive Guide to a Content Auditlast_img read more

BYOD By The Numbers [Infographic]

first_imgTags:#BYOD#BYOD Grows Up#enterprise#Intel 3 Areas of Your Business that Need Tech Now Massive Non-Desk Workforce is an Opportunity fo… ReadWrite Sponsors Related Posts Read more in the series “BYOD Grows Up”:Why Processor Choice Matters To BYODYes, It IS Possible To Have A Secure BYOD Program10 Tips to Make BYOD A Success In Your EnterpriseWhy Bring Your Own Device (BYOD) Is So Hot Right Now Earlier pieces in this series on “BYOD Grows Up” have explained how bring-your-own-device policies can be productivity enhancers, employee morale boosters and even, counterintuitively, security enhancers (because new policies can allow IT departments to push through long-overdue upgrades).But enough with the logical arguments. Let’s have a look at the hard numbers behind the BYOD trend, as laid out in this handy infographic jointly produced by Intel and ReadWrite. Be sure to let us know what you think in comments.  IT + Project Management: A Love Affair Cognitive Automation is the Immediate Future of…last_img read more

Windows 8 Is Failing to Beat Windows 7… And XP… And Even Vista!

first_imgTop Reasons to Go With Managed WordPress Hosting brian proffitt A Web Developer’s New Best Friend is the AI Wai… With the release of yet more data showing Windows 8’s dismal performance in the marketplace, we have to ask: Is Windows 8 failing to gain traction because it sucks, or because there’s no demand for it?That is a key question that must be on the minds of the execs at Microsoft right now, but it’s a question that may also impact anyone else who makes software on a timed version release scheduled these days.First, the numbers from NetMarketshare. Looking at the Desktop Operating System Marketshare for May, Windows 8 is fourth on the rankings list, its 4.27% market share coming in behind Windows 7 (44.85%), Windows XP (37.74%) and Windows Vista (4.51%). While Windows 8 is outperforming each of the individual versions of Mac OS X, there are still far fewer Windows 8 machines in the world than any given OS X machine (7.06% combined).Given that we are just past the seven-month mark for the official release of Windows 8, you’d normally think that Windows 8 would have passed at least one the previous three versions of Windows by now. But here it is, still behind Vista, the much maligned version of Windows that debuted more than six years ago, in November 2006.Blame A Crowded, Shrinking MarketIt would be very easy to point fingers at the Windows development team and place the blame on the radical redesign of the Windows 8 interface as the cause of the problem. But that may be too much of a generalization.A larger cause for the new operating system’s failure to gain traction in the marketplace may lie in an unexpected reason: people are happy with what they have. This satisfaction lies in two categories: the Windows software they have is stable enough to support the apps they are using and the hardware they are using is powerful enough to run the OS and apps they are using.Since fewer PCs are being upgraded, Windows 8 preload have fewer opportunities to enter the market.This situation may resonate with ReadWrite users, some of whom cited this slow down in hardware upgrading as one of the reasons PC sales are slowing down, even as tablet sales accelerate.(See also Tablets Killing Desktops Faster Than Ever)After years of new application upgrades forcing users to upgrade their machines if they wanted their new software to run faster than a crawl, web-based apps like Gmail and social network platforms like Facebook have disrupted the hardware/software upgrade cycle.Feature saturation on local applications like office suites played a contributing factor, too. If my business communications and finances can be handled quite well with Office 2007, why upgrade and deal with the pain of retraining?Given such a situation, Windows 8 may have really never stood a chance for massive blockbuster release numbers. The market is too crowded with, ironically, other Windows installs that are doing the jobs they need to do well enough. Microsoft also faces a similar problem of entrenchment in the mobile sector, though with iOS and Android standing in the way.Eventually, Windows 8 will be the market leader. Entropy will see to that, as PCs and laptops break down and need to be replaced. But by that time, it may be Windows 9 or even 10 that will be standing in line, waiting for their turn as number one in the PC marketplace. Why Tech Companies Need Simpler Terms of Servic…center_img Tags:#Windows 8 Related Posts 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Death By Lawsuit: SCO Resurrects And Insanity Is Restored

first_imgTags:#Apple#Google#Java#lawsuits#litigation#mobile#Oracle#Patents#Samsung#SCO Group Matt Asay IT + Project Management: A Love Affair If ever we needed confirmation that markets, not courtrooms, should decide the technologies we use, witness SCO Group’s reborn dream to sue all of UNIX-dom into its wallet. It was a specious lawsuit in 2003 when SCO Group (now Xinuos) first launched its $1 billion broadside against IBM. It’s even more farcical today. Sadly, it’s not clear that the legal fights between Apple and Samsung, or Oracle and Google, are much better.First, to SCO Group.SCO Is Like A CockroachYou can be forgiven for thinking bankruptcy, unsympathetic judges and the truth would have killed SCO’s chances of getting its $1 billion IBM payday. That is, you can be forgiven for thinking that occasionally common sense prevails in the courtroom. But as Groklaw notes, a judge has just granted SCO Group (Xinuos) a new lease on its litigious life. Basically, Xinuos wants a “redo,” suggesting that its bankruptcy proceedings unfairly foreclosed its ability to troll.And let’s be clear: this is all about trolling.It’s perhaps fitting that the company that acquired SCO Group’s assets, Xinuos, lists four members of management, three of whom are operations and sales-focused (read: keeping costs down while they swing for the litigation fences), and only one is an engineer. That engineer is too embarrassed to show his face: Related Posts 3 Areas of Your Business that Need Tech Now Massive Non-Desk Workforce is an Opportunity fo… This is a company set up to sue. In common parlance, it is a troll. Fittingly, it’s headquartered in Las Vegas, where the culture of rolling the dice on speculative “investments” pervades.SCO Group reborn as UnXis renamed to Xinuos should be dead. The lawsuit that tormented the industry for years should have been declared stillborn when first launched. And yet we continue to live with this silly charade.More Respectable LawsuitsNot that industry litigation between respectable companies fares much better. Samsung just got a ban on Apple’s importation of old iPhones. Previous to this, Apple won $1 billion from Samsung plus an injunction against Samsung shipping certain phones. The injunction was subsequently wiped out and the damages were trimmed 43%.It’s a tit-for-tat with no end (or victor) in sight.The same holds true for Oracle’s lawsuit against Google over the use of Java in Android. The two parties trade victories and defeats, then appeal, and cross-appeal ad nauseum. The only winners in this and other lawsuits are the attorneys collecting fees.The Market Rolls OnDespite all of this nonsense, consumers and businesses continue to make purchasing decisions based on quality and value, not lawsuits. Linux has eclipsed UNIX and threatens Windows. Android dominates the mobile landscape. Not one of these inane lawsuits has changed these facts.So why do credible firms like Apple and Oracle follow the lead of trolls like SCO Group?Perhaps they hope to delay the inevitable. If Apple can slow Samsung’s market share gains, it stands to make even more profits. Or perhaps they hope to get paid for others’ successes. Microsoft makes serious money on Android, despite not contributing anything of value to its development. Oracle may hope to achieve the same in its lawsuit with Google, but part of its strategy may simply be to ensure that others continue to license Java, even if Google refuses, as I’ve written before.In some cases, technology firms sue in order to discover competitors’ trade secrets in the course of the litigation.Or maybe, just maybe, they’re all suing, as Gizmodo opines, because the patent system is irretrievably broken and so much money is at stake in these emerging markets like mobile. In the case of Xinuos, however, there’s just one reason for its cockroach-like existence: to roll the dice one more time in the hope of getting something for nothing. Let’s hope it fails in a way that it finally, truly dies.Image courtesy of Shutterstock. Cognitive Automation is the Immediate Future of…last_img read more

Why Humans Will (Probably) Discover Aliens on Europa

first_imgTop Reasons to Go With Managed WordPress Hosting Related Posts 8 Best WordPress Hosting Solutions on the Market A Web Developer’s New Best Friend is the AI Wai… Kevin and Steven served as consultants on the film and contributed to its scientific authenticity. We can’t wait to see the film — and not just for its dedication to physics, cosmology, and rocket science accuracy. Bear McCreary, who created the iconic sounds of Battlestar Galactica, The Walking Dead, Marvel Agents of S.H.I.E.L.D., and many geeky shows, crafted a beautiful score for the film that bounces between deep dubstep-like synthesizers and sweet melodies. Bear claims it’s “one of the prettiest melodies I’ve ever made.”Director Sebastian Cordero filmed Europa Report as a documentary, which only adds to the true-to-life nature of the film. He also used imagery from NASA probes to create computer-generated images of Jupiter and Europa’s surface. At the Comic-Con panel, we saw a clip from the film of the spacecraft landing on the ice moon’s surface. It was a particularly striking image, commented moderator Phil Plait (aka @BadAstronomer), since the scene parallels the Apollo moon landing, which celebrates its 20th anniversary this week. The film is certainly an interesting look at what is possible for the next generation of human spaceflight.An article in the New Republic claims that the arts give us science fiction and we are better for it. That couldn’t ring truer with Europa Report, a Hollywood portrayal of a possibly very real future scenario, which could inspire young scientists to explore the questions posed by the film and give jaded taxpaying grown-ups a convincing reason to continue supporting space agencies.The film hits theaters on Aug. 2, and is available on iTunes now.More stories from PopSugar Tech:Not Enough Free Space? What to Delete on Your iPhoneDirewolf Cake Pops to Die ForCases Fit for the Kindle PaperwhiteCosplay Capture: The Hero vs. the AntiheroTravel Cameras for Goofproof, Waterproof Funcenter_img nicole nguyen Why Tech Companies Need Simpler Terms of Servic… Editor’s note: This post was originally published by our partners at PopSugar Tech.The soundtrack rumbles, the surface of Jupiter’s ice-covered moon Europa quakes, and moonwalking astronauts quiver fearfully in the epic trailer of Europa Report. At first glance, the new feature film appears to be yet another dramatic, theatrical Hollywood-ization of human spaceflight, but the creators of the movie were intent on turning science fiction into science faction.Two members of the NASA Jet Propulsion Laboratory, Kevin Hand and Steven Vance, actually joined the Europa Report‘s cast and crew at a Comic-Con panel to verify that the science in the film was as close to the real thing as possible. Europa is, in fact, the most plausible place within our solar system that could harbor the answer to one of humanity’s greatest questions: are we alone?Why is this ice-covered moon orbiting Jupiter’s giant gaseous mass suspected of supporting extraterrestrial life? The NASA JPL scientists on the panel presented just a few of the most compelling reasons:Beneath the moon’s ice crust is an ocean. On Earth, where there is water, there is usually life.Plenty of Earthbound creatures, like giant tube worms, can live deep below the surface where there’s no light. The same kind of life-form may exist in the deep underground ocean of Europa.The ocean on Europa is about twice as voluminous as all of the Earth’s oceans combined. That’s a large swath of biological opportunity waiting to happen.The moon flexes in shape because of Jupiter’s gravitational pull, which generates the heat that keeps Europa’s ocean water, instead of ice.last_img read more

Benefits Of Using Virtual Reality In The Classroom

first_imgiblogs 3 Questions to Ask Your Cloud Provider Prior to… Tags:#Trending#VR Just a few years ago, virtual reality seemed to be a sci-fi concept for most people. Currently, virtual reality is playing an increasing role in reshaping such industries as medicine and real estate and educators started using VR in academic settings. A lot of people now believe that this technology is the future of education and that students will benefit from VR-enabled textbooks and virtual classrooms.This article explores the impact of virtual reality on students and educators. You will learn about typical advantages of using virtual reality in the classroom.VR Can Stop Classroom Smartphone DistractionAccording to the study, results of which were published in the Journal of Medical Education, students spent a fifth of their time in the classroom using their mobile devices for the activities not relevant to their school work.The research findings showed that the students checked their smartphones 11.43 times on average during their lessons. If these smartphones were used for VR technology, the problem could potentially be solved. Students would not be able to waste their time on smartphones because they would use their devices to engage with VR software.Eliminates Language BarriersLanguage differences can be challenging in today’s multicultural societies. If students want to study in a foreign country, they need to achieve fluency in a foreign language to be able to understand the material if they are taught in another language. With virtual reality, language translation can be built into the software and there will be no language barrier that can prevent students from achieving their educational goals. VR visualizations can be experienced in any language.Outstanding VisualizationsVR video simulations allow students to explore different realities and have an alternative learning experience that is impossible in the traditional classroom. Wearing VR headset, students can experience high-quality educational visualizations that have a positive impact on the whole learning process. VR can help students easily understand complex concepts, theories, and subjects. they are able to digest and retain complex information at a much higher rate.An average person can remember only 20% of information that they hear and 30% of information if they see it. But if they get this information through personal experience, they remember up to 90% of it. VR technology creates an immersive experience that helps students learn effectively.Research has proven that immersion of students in the virtual world enables them to learn better. Such learning activities don’t feel like work and students enjoy the learning process that increases their motivation.Social Integration of StudentsStudents achieve better results in a positive learning environment when they can connect with their peers. Virtual reality can enhance social integration of students with different learning needs and styles.Students who commonly struggled to become a part of a group were accepted by their peers because they had strong technology skills. These are the findings of Dr. Connor Galvin who evaluated virtual reality learning program that involved 20 schools. This technology can ensure positive outcomes for children experiencing problems at home, with learning difficulties or from ethnical minorities.Virtual reality changes the way we learn, teach, and communicate. The learners are engaged during the lessons because there are no outside distractions as this technology is immersive in nature, inspires creative learning, and promotes curiosity.Now we are witnessing as more and more progressive schools all around the world start using the VR technology within their classrooms and curriculum. With VR, teachers can teach different subjects in new and exciting ways, making learning process fun.Virtual reality has the potential to transform education. It offers endless possibilities for higher education institutions as well. It can be a powerful tool in supporting STEM education.VR is used in architectural design and allows students to view their own designs in real time. It is also a great learning tool for medical students who can use it to simulate real-time surgeries. Universities can use this technology to create virtual tours for recruiting students.The use of virtual reality in higher education is likely to increase over the next few years. Virtual reality is unlikely to replace old-school face-to-face teaching methods, but this technology will continue to be used to enhance learning experiences for students. Related Posts center_img G-Suite Tips to Make Workplace Collaboration Le… A Comprehensive Guide to Top Blockchain Platforms How a Modern Gaming Engine Can Supercharge Your…last_img read more

Increasing Customer Engagement: Five Tactics to Use

first_imgStop for a second and think about how nice it would be if you could boost your company’s profits by 95 percent. Or let’s be conservative and ask for a smaller number like 25 percent.The truth is that all it takes is a 5 percent increase in your customer retention rates, according to research by Frederick Reichheld of Bain & Company (who invented the Net Promoter Score, so he knows a thing or two about the relationship between customer experience and business growth).Nurturing existing customers is not as sexy as getting new ones, but it is far easier and more important for a business than fishing for new buyers.At the heart of this nurturing is customer engagement. Think Apple fanboys during the Steve Jobs era, or the cult following of Zappos. When customers identify with a brand and engage with it, good things happen for that brand.So if you want profit increases like Reichheld predicts, here are five tactics you can use for increasing your customer engagement. JT Ripton Related Posts Tactic #2: Nurture Customers Instead of Selling ThemWe’ve reached a saturation point as a society when it comes to marketing and sales. People are fed up, and they see right through sales-driven customer engagement. It just doesn’t fly any longer.Thankfully, there’s another way: Make your company a friend, not a transaction.As Gary Vaynerchuk hammered home in his classic book with the funky title, Jab, Jab, Jab, Right Hook, you don’t make and keep customers by just selling to them every second. Instead, you build loyal customers by offering value again and again. Only every once in awhile do you slip in a sales pitch.So don’t make your social channels all about pushing your brand (or even with your email campaigns). Offer up interesting or useful information instead, nurturing your customer until they are loyal and trusting. You’ll get the next sale from them. You just have to have patience and faith enough to not over-sell. Tactic #3: Implement Live ChatI know what you’re thinking: Live chat? Really? Slack I can see, but live chat is just icky.You’re not alone in having that first response. But look again, because companies like LiveAgent have overhauled it to rock for customer engagement.“Live chat is one of the quickest methods of customer service, but it used to be horrible,” marketing guru Neil Patel noted in his paean to the need for live chat functionality on your company’s site. “That’s not the case anymore. In fact, it’s become the exact opposite.”That’s because customers don’t like to wait, and modern live chat properly implemented is an extraordinarily simple way to enable customers to interact immediately with a brand when they have a question, comment, or need some help. AI is Not the Holy Grail of Sales, at Least Not… Tactic #4: Make Customer Stories Easy to TellSocial proof is a powerful force in marketing. It also builds great customer engagement, because customers are fans for live when you feature their comments on your site. By including their testimonial or story, you help them identify with your brand because they’re now a part of the brand’s story.So make it easy for these customers who want to share their tale.One easy way to build engagement with your customers through the stories they tell is by having a page on your site where customers can easily submit their stories and thoughts on your brand. Don’t hide this submission page, either—promote it in every marketing communication and receipt.Another good way to encourage stories about your brand from customers is to ask for it on your company’s Facebook page. Just ask. It is that simple. JT is a business consultant and freelance contributor for sites like Business Insider, Entrepreneur, The Guardian, Tech Radar, and ReadWrite. The Dos and Don’ts of Brand Awareness Videos Tactic #5: Run Collaboration ContestsFinally, a good way to increase customer engagement is to build collaborative contests between your brand and the customer—then reward those customers who enter the contest with something like a coupon or special offer, encouraging further purchases subtlety while rewarding customers for engaging at the same time.A good example of this was the Domino’s Pizza Mogul campaign.The pizza company offered customers the opportunity to make their own pizza offerings and then share and sell their recipes on social media, paying customers between $0.25 and $4.50 every time someone bought one. More than 204,700 customers engaged with the campaign, according to Domino’s, earning themselves roughly $965,925.That is a lot of customer engagement!So the next time you sit down to plan your sales and marketing strategy, stop to give your existing customers some love. Encouraging customer engagement doesn’t sound as impressive as nabbing a host of new customers, but it sure is good business. Tactic #1: Create a Slack Channel for Your CommunityIf you run a business based in Silicon Valley or have even a single Millennial employee, you probably use Slack today. The communications software has become almost as important as email for many companies when it comes to collaboration and communications.But Slack isn’t just for your internal team. It also can be a useful tool for creating community and engaging with customers.Businesses like social media posting tool, Buffer, have found great success by creating a lively forum for their customers through a public Slack channel, and other businesses such as Crispy Mountain are doing the same. Trends Driving the Loyalty Marketing Industry What Nobody Teaches You About Getting Your Star…last_img read more

Want Work-Life Balance? Look for a City With These 3 Things

first_imgA Review of Instagram Marketing by Matthew Lucas Uber vs Lyft: Battling for Supremacy Brad AndersonEditor In Chief at ReadWrite CEOs in Troubled Waters (with Myriam Joire from… Related Posts Sometimes, it feels as though achieving the exalted work-life balance is more about the stars aligning in your favor than something you can actually control. Some weeks come together easily, while others leave you scrambling to do things like eat and sleep. It’s becoming clear that many factors influence our work-life balance, and one that can play a major role is the city you call home.Things like cost of housing, commute time, and income level — relative to hours worked — all impact your work-life balance. Not surprisingly, these factors can vary tremendously from one city to another, and some cities with glamorous reputations — such as New York and Los Angeles —actually score quite low in these rankings.Of course, you may not be in a position to drop everything and move immediately. But if your city is a negative influence on your work-life balance, it helps to keep alternative locations in mind for when life does present you with the opportunity to make a change.The next time you’re pondering where to put down roots, be sure to weigh the following factors carefully; they can have a profound impact on your work-life balance.1. A sanity-saving commuteIt’s not surprising that spending an excessive amount of time stuck in traffic or hours riding the subway can quickly derail your efforts to establish a healthy work-life balance. In big cities such as New York and Chicago, average one-way commute times are 40 minutes and 34 minutes, respectively. Over the course of the week, this time rapidly adds up and makes it harder to find time for the things you want to do outside of work. In addition, new studies are illustrating that a lengthy commute has harmful consequences in terms of health and productivity.Just because a city is large doesn’t mean it has to be difficult to get around. St. Louis, for instance, is consistently below the national average, with a 24-minute commute. A shorter commute provides tangible benefits every single day, including more time to spend with family and friends.2. A cost of living non-billionaires can affordA high cost of living is an obvious obstacle standing in the way of your ideal work-life balance because it requires you to work more to pay for the basic necessities than you would have to in a city with a lower cost of living. For instance, cities such as Washington and San Francisco are much harder on the wallet, so you may find yourself working longer hours to make up for high costs — or enduring a cringe-worthy standard of living.Meanwhile, a city like Raleigh, North Carolina, offers a wealth of tech jobs without the cost inflation you’ll find in Silicon Valley. A Magnify Money study of the 50 largest metropolitan areas found that Raleigh ranks 18th for cost of goods relative to the national average and 18th for income relative to hours worked. Thanks to its other attractive traits, Raleigh took the fourth spot on a list of cities with the most balanced lifestyles.3. Recreation options that get you movingHaving fun outside of work is paramount to maintaining work-life balance, and some cities meet this need better than others. While watching a movie or reading a book are great activities for winding down and can be done anywhere, try to find a home that offers at least a few forms of recreation that encourage physical activity.Even large cities can still provide excellent access to the outdoors, and cities such as Seattle and Portland, Oregon, rank among the highest in this category. Getting outside regularly comes with a host of health benefits, and many cities recognize the importance of outdoor activity by prioritizing the creation of parks and greenways.The next time you’re considering a change of scenery, don’t forget the effect your home can have on your work-life balance. Living in a major city comes with many attractive amenities, but be aware that some cities contribute to a more balanced lifestyle than others. Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. 4 Ways You Can Make Your Workplace an Engine of… Tags:#cost of living#tech cities#work-life balance last_img read more

The ‘Magic’ of Disney? New Software Automatically Edits Video Footage

first_imgDisney has developed a new software application that can ‘intelligently’ automate the video editing process.You’ve probably heard of the “magic” of Disney. The following method created and developed by the research team at Disney has developed an algorithmic method for video editing that is about as close to magical as you can get.The video editing method was created as a way to edit multiple cameras angles together, without any humans in the post-production process. The method is extremely complicated, but in-short, it’s secret lies in the softwares ability to recognize action in the scene. Using some basic cinematography techniques like cutting on action and not breaking the 180 degree rule, the program makes informed decisions when choosing angles.This isn’t going to replace anyone’s job, at least not yet anyways, but it does show how the rules of cinematography can be used to tell a story.Here’s the explanation video:This video was first shared by the Disney Research Hub.Thanks for sharing guys!We’ll be interested to see how this technology progresses. As of right now it seems like this is just a process designed to help edit videos in a social context, but in the future who knows? We might just see this software make its way into the professional video editing world. Quite frankly, if a robot wants to act as as an assistant and put together rough cuts (that we can go in and tweak), there may be some practical applications for this.What do you think of this new process? Is this technology a good or bad things for pro video editors? Share in the comments below!last_img read more

Video Tutorial: Better, Faster, Stronger Editing Tips

first_img1. Learn Your FootageKnowing everything about what you have to work with is incredibly valuable when it comes to assembling a timeline. Go through every clip and analyze its content. You can do this by putting them in a single timeline and pulling out your favorites.A great way to highlight footage you want to work with is to raise your favorite shots to the second track in a new timeline. Then, your next step will be to ripple-edit the remaining shots in the lower track.2. OrganizationBe. Completely. Organized. Label clips that are good or bad — make notes about which parts work and which don’t. Is it a drone shot? Is it an interview clip? Folders, bins, and labeling are key to a fast and successful edit.(Quick tip: if you change your browser mode to thumbnail, it can speed up your workflow immensely. You can now skim through clips without even clicking them.)3. Create ProxiesIf you’re working with incredibly large files that take forever to process, take the time to create proxies. This may eat up some time at first, but in the long run, it will make your edits way more efficient. Trust me.4. Reveal in ProjectIf you’re searching for a clip’s origin, instead of skimming through multiple bins, just right-click and select reveal in project. This can speed up the process of looking for clips, audio, assets, and sequences. You can even select reveal in finder to find the original files on your computer.5. Low ResExport low resolution files for feedback. Instead of doing high-res exports that take up space and upload time, create a smaller file. I like to set my export setting to YouTube 1080p then customize my bit rate, change VBR to CBR, then let the export sit in the 6-8 realm.And there you have it. Some straightforward tips to keep things efficient. While they may seem obvious, take the time to actually apply these ideas, and see what it does for your workflow.Interested in more video tutorials? Check these out.Video Tutorial: How to Loop an Animation in Adobe After EffectsVideo Tutorial: 5 Transitions You Should Start UsingVideo Tutorial: Start Shooting Better Slow Motion FootageVideo Tutorial: How to Shoot Product Videos on a BudgetHow to Export Illustrator Icons to Use in After Effects and Premiere Pro Editing video projects requires organization, stamina, concentration, and endurance. In this tutorial, learn how to maximize your workflow.There are a thousand ways you can throw off your workflow and make video editing more difficult — these mostly involve disorganization or inefficient techniques. In this video tutorial, I’ll go over a few ways to keep things quick and effective.Let’s get started.last_img read more

NAB 2018: Aputure Upgrades Their Beloved 120d LED

first_imgWhen this light will be available is still a mystery, but expect it sometime this summer with a slightly higher price tag than the 120d.Looking for more NAB coverage? Check out these announcements:NAB 2018 Announcement: Meet Sigma’s 14-24mm f/2.8 Art LensNAB 2018: DJI Officially Introduces New Camera Control SystemsNAB 2018: Fujifilm’s X-H1 Camera Gets Put to the TestNAB 2018 Announcement: Canon’s C700 Goes Full FrameNAB 2018 Announcement: Atomos Unveils the Ninja V At NAB this week, Aputure impresses the industry once again by adding a few necessary features to their already-stellar light.Top image via Newsshooter.One of the finest lighting companies in the business, Aputure, is known for doing the one thing customers want them to: listen. Nobody knows how these products work and how to improve them more than the people using them every day.So Aputure has delivered once again at NAB 2018 with the incredible RGB-Panel Light. That thing is bonkers, in the best way. But, they’ve also decided to update their reliable 120d light. Speaking as someone who uses the original frequently, the idea of an improved version is very exciting. Newsshooter met with Ted from Aputure to discuss the light.So, as you can see, the light is now about 30% stronger, and the controller box and the power adapter are now one unit — instead of the three separate devices that made up the last model’s system. Another update is the dimming power. You can now bring the light all the way down to 1% instead of 10%. This is huge if you’re consistently shooting dimly lit scenes. Overall, Aputure took their previous light, listened to what shooters wanted, and then went to work. Hats off, Aputure. Oh yeah, they’re also planning on releasing a leko lens for the 120d and 300d models that will be welcomed with open arms from the filmmaking community.Also, there is now a hand brake-style yoke, which creates a sturdier, more secure lockdown for the light fixture —as well as a two-screw mounting plate to keep the light from twisting. Sturdier, brighter, more control. Gimme.last_img read more

Cat Hoke: Transforming Hustlers Into Entrepreneurs – Episode #104

first_imgTweets you can use to share this episode@catherine_hoke works with #EITs, #Entrepreneurs in Training who are coming out of #incarceration @DefyVenturesClick To Tweet@catherine_hoke’s father taught what not to be and #empowered her in the process @DefyVenturesClick To Tweet@catherine_hoke helps #hustlers face the pain so the past doesn’t repeat itself @DefyVenturesClick To TweetSubscribe toIn the ArenaApple PodcastsGoogle PodcastsAndroidby EmailRSSOr subscribe with your favorite app by using the address below Essential Reading! Get my 2nd book: The Lost Art of Closing “In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.” Buy Now Podcast: Play in new window | Download (Duration: 56:15 — 45.1MB)Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSSThere’s only one difference between the hustlers in prisons across the world and you and me… they got caught breaking the law. That probably sounds like an overly dramatic statement to most readers of this blog, but the truth is that it’s the truth. Anthony’s guest on this episode is Cat Hoke, an amazing woman who’s working to see that the hustlers in prison who really want a second chance at life actually get their first chance ever, by rehabilitating and training them to use their natural propensity to hustle in legal ways – like entrepreneurship and business. This is an amazing conversation you’ll be glad you listened to, so be sure you do listen..@catherine_hoke: Transforming #Hustlers Into #Entrepreneurs – Episode #105 @DefyVenturesClick To TweetCat Hoke works with EITs, Entrepreneurs in Training who are coming out of incarcerationMost of the people in prisons don’t live with any real sense of hope. When you are serving a life sentence, what is there to hope for? That mindset becomes a chain of defeat that hangs over them and the environment in which they live reminds them how hopeless their situation is every day of their lives. So when Cat Hoke and her team walk into a prison and begin spouting off things about hope and change, it’s a hard sell. But she’s one of the most convincing salespeople you’ll ever meet. Currently, her program, Defy Ventures is serving over 5000 EITs – entrepreneurs in training – and is teaching them not only what it means to hope, but what it means to be free from the chains of prison and emotional bondage. You’ve got to hear Cat’s story, on this episode of In The Arena.Turning hustlers into Entrepreneurs with only a 3.2% recidivism rateOne of the main problems with the penal system in most countries is that they are not really about rehabilitation, they are only about punishment. The people inside know that and the culture and environment within the walls of the prison show it to be true. But the Defy Ventures team has made a significant difference in many prisons in the United States already. With only a 3.2% recidivism rate (release offenders going back to prison) they are undoubtedly having an impact. You can hear how the Defy team makes such a difference in the lives of people most of society considers beyond redemption, on this episode.Turning #hustlers into #entrepreneurs with only a 3.2% #recidivism rate @DefyVentures @catherine_hokeClick To TweetCat’s father taught what not to be and empowered her in the processPart of what Cat has come to realize is that the circumstances of her birth are really the only things that kept her off a path that leads to prison. As she’s met more and more of the people who are incarcerated she’s realized that many of them were born into circumstances where it was next to impossible to avoid eventual incarceration. Her father, for example, set her up for success through the things he taught and the intentional care he showed. He wouldn’t allow her to whine or complain and he challenged her with a form of “shark tank” around the dinner table, giving her entrepreneurial or business challenges to figure out. The realization of how much advantage she had compared to many others is what has driven her to a place of compassion rather than criticism. Learn what Cat is doing to help inmates break free of the chains that bind them, on this episode.Cat helps hustlers face the pain so the past doesn’t repeat itselfEven when many hustlers who wind up in prison get out, they are still in chains. The things that drove them into prison in the first place – hurt, anger, neglect, abandonment – are still with them. The Defy Ventures program is not only about teaching job skills and business savvy, it’s about taking those individuals who have been incarcerated to a place where healing can begin. It’s a tough road that even the toughest people don’t easily walk, but when the journey is complete it’s a liberating thing – in more ways than one. Join Anthony and Cat as they discuss the impact Defy Ventures is having, on this episode of In The Arena..@catherine_hoke helps #hustlers face the pain so the past doesn’t repeat itself @DefyVenturesClick To TweetOutline of this great episode Cat Hoke: On a mission to transform hustlers into entrepreneurs The exercise every volunteer and inmate has to go through at Cat’s events How Cat discovered her own lack of compassion for those incarcerated The role of luck and the circumstances of a person’s birth as they relate to a criminal history Cat’s father taught her not to be these things… and empowered her in the process The letter Cat sent to 7 people confessing her own sins – and the responses she received A book so powerful it will stir up emotions you don’t know are there Hope is everything. If you don’t have it, you give up or kill yourself How 5000 people are learning to have hope in spite of being incarcerated At defy, the commitment is to “love hard” and hold people accountable Learn how to volunteer with Defy VenturesResources & Links mentioned in this episodeDefy Venturescat(at)defyventures.org – to order in bulk – all proceeds go to Defy VenturesCat’s new book: A Second ChanceCat’s personal websiteDefy Ventures on TwitterDefy Ventures on FacebookDefy Ventures on LinkedInBOOK: 12 Rules For LifeSeth GodinThe theme song “Into the Arena” is written and produced by Chris Sernel. You can find it on SoundcloudConnect with AnthonyWebsite: www.TheSalesBlog.comYoutube: www.Youtube.com/IannarinoFacebook: https://www.facebook.com/iannarinoTwitter: https://twitter.com/iannarinoGoogle Plus: https://plus.google.com/+SAnthonyIannarinoLinkedIn: https://www.linkedin.com/in/iannarinolast_img read more

Only Perfect Practice Makes Perfect

first_img Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Now Practice doesn’t make perfect. Perfect practice makes perfect.For a couple of years, I practiced Aikido, a very nuanced martial art, and one based on the premise that anyone who would attack you was already seriously troubled and deserved your compassion. O’Sensei made some connection with the Universe and created a way to protect yourself while also protecting the person trying to harm you. O’Sensei based a lot of the forms on jiu-jitsu, another form of self-protection that stops short of seriously hurting the person trying to do you harm.If you have never seen Aikido practiced, it is a spectacularly beautiful, with big sweeping motions, made even more alluring by the traditional Japanese hakama. There are only 39 forms in the art, and they are challenging, mostly because they are counterintuitive. Sometimes you step into your attacker, and other times, you turn backward away from them, when your instinct would have you do something different.Avoiding Novelties and DistractionsMy Sensei was an excellent practitioner and teacher. However, he isn’t the one who mainly taught me the Aikido I learned in the dojo. It was the black belts I chose to work with that taught me everything I learned. The Sensei was always on the lookout for novelties, and when something caught his eye, he would stop us from continuing on some form so we could explore something he found to be useful. In the course of 90 minutes, we would practice a lot of different forms and explore many novelties.A lot of advanced practitioners enjoyed the novelties, but my interest was burning in the forms. To Hell with the novelties, I thought. To ensure I had the time to work on forms, I would get to the dojo a half hour early to practice the forms with a black belt or a third-degree black belt (san dan). I would stay a half hour late to drill the forms after most students had left, always working with people of the highest rank, who not only had a different feel but who were also happy to do the same form over and over.Burn It InThe high ranking students were impressed with the fact that I was willing to do the same form for a half hour straight, never suggesting that I be shown a new form, and never looking for any novelty. All I wanted was a chance to drill the same pattern, to master it. You can understand the forms without your body being able to perform them. I wanted to be able to do them without having to think about it, something that would slow your response should you ever have needed to defend yourself.One day, I was going through the six forms that would be required for the test to gain the first rank when the Sensei walked by. He watched me practice with a third-degree black belt go through all the forms, and then he said, “You are taking your test on Saturday.” When he walked away, my training partner said, “You just passed your test.” The Sensei had seen enough.The Power of Perfect PracticeWhen new students joined the dojo, many of them believed me to have a much higher rank than I had attained. Because I practiced with people far more skilled, and because I tried my best to model their example, I felt different to them than other students. I was mimicking people with far greater experience and skill, one of the best and fastest ways to gain competency.It is difficult to really know something if you don’t drill it. If you don’t rehearse, your performance will not be what it might have been had you done so. You can know something intellectually without really knowing it. You have to get it into your body.In human endeavors where skills differentiate the performance of one person from another, a professional from an amateur or a student from a master, the difference is found in the practice, the rehearsal, and the drills. It is not, however, just the time spent practicing, but also how you practice and the intensity of your focus.Focus on the FundamentalsIn any area in which you want to achieve mastery, your time and energy are best spent on practicing, rehearsing, and drilling the fundamentals. What makes one a master of their craft is their willingness to persist in mastering the fundamentals, developing a competency by going over the same ground without losing interest or enthusiasm. You gain mastery by ignoring the novelties until you have mastered the fundamentals. Only after you have mastered the fundamentals can you look for innovations and variations on the theme. (You can find the 17 fundamentals of B2B Sales in The Only Sales Guide You’ll Ever Need)Learn Anthony’s core strategies & tactics for sales success at any level with The Only Sales Guide You’ll Ever NeedIf you are not drilling the fundamentals, you are not on the path to mastery. Perfect practice is what makes perfect, and perfect practice means drilling the fundamentals.last_img read more

5 held in connection with killing, gang rape off Yamuna Expressway

first_img The police came to know through media reports that the woman suspected the role of neighbours and detained the men late on Thursday night, said Jewar Police Station in charge Rajpal Tomar.According to the police, the woman later clarified that she named the neighbour(s) out of sheer anger. With this set of neighbours, the police have figured out a property related dispute between the two families.On the progress of the probe thus far, the police said the gangs active on the Yamuna Expressway and adjoining areas remained the prime suspects for them.“We will get a final statement recorded before the magistrate on Saturday,” added Mr. Tomar.Several teams are probing the incident that took place in a field alongside the road linking Jewar to Bulandhahr, barely 1.2 km off the Yamuna Expressway. A scrap dealer was shot dead and the four women were gang-raped by a group of six men. They also allegedly took away cash and jewelleryThe special task force officers were not available for comments. ‘They pulled the trigger and silenced him’ A special task force of the police on Friday afternoon picked up five men for questioning in connection with the gunning down of a man, gang rape of four women and alleged robbery in a field off the Yamuna Expressway in Uttar Pradesh in the early hours of Thursday. Police had detained the five for questioning on Thursday night, but let them off later.  Initially, police said, the five were questioned because one of the women told media that she had identified three of the six assailants as her neighbours. She, however, retracted the statement a day later.The FIR that was registered on the statement of one of the men in the vehicle in which seven others, including the women, were travelling said the suspects were stranger to them and the women could recognise them.Also Readlast_img read more

Over 15,000 people relocated in Gujarat

first_imgAfter Saurashtra, its now the turn of the North Gujarat region to bear the brunt of incessant rainfall. Heavy flooding in several areas has forced the State authorities to shift people out of low lying areas. Several hundred stranded people have been rescued.On Monday, the authorities relocated more than 15000 people in North Gujarat districts, mostly in Banaskantha, to safer areas. The NDRF, Air Force, BSF and the Army were joined by other agencies in the rescue of more than 500 stranded people.The State continues to be on high alert as the meteorological department has forecast more rains. Gujarat Chief Minister Vijay Rupani conducted two aerial surveys and held meetings with officials. He also briefed Prime Minister Narendra Modi on the situation. He asked the district administration to accord top priority to rescuing people stranded in flood waters and shifting those in low lying areas.Meanwhile, the continuing rainfall affected the rescue work of the Indian Air Force. Many of its choppers could not take off and those that did were forced to return to the base.A Defence aircraft loaded with relief material and food packets had to return due to heavy rains in the target areas in Banaskantha district. The district administration has sounded a high alert and advised people not to venture out. Schools and colleges have been asked to to remain closed on Tuesday.Seven persons have died in ran related incidents since July 20, while the death toll since the beginning of monsoon has touched 72.Trains cancelledThe Ahmedabad-Delhi Rajdhani Express has been cancelled due to the break-down of tracks in Palanpur. The Agra Express has also been cancelled.last_img read more

Parties plan big for Gujarat

first_imgCongress vice-president Rahul Gandhi will launch the party campaign for the Assembly elecions in Gujarat on September 4. Subsequently, he will start a two-day yatra from Dwarka in Saurashtra to north, central and south Gujarat from September 22.“We are launching the campaign with the theme Congress Aave Chhe (‘Congress is coming’) with Rahulji’s dialogues with party workers, businessmen, traders and NGO representatives,” State party president Bharatsinh Solanki told presspersons here on Saturday.The party would focus on issues concerning farmers, unemployment, expensive education due to privatisation, and the collapse of the health sector, he said.Mr. Solanki added that his party was engaging with traders and businessmen on their issues because demonetisation and high GST rates have severely impacted businesses in the State.The ruling Bharatiya Janata Party (BJP) is also set to launch its high-profile campaign from September 10 with national president Amit Shah’s town hall event in which one lakh youth workers will participate.Banking on social mediaMr. Shah will address them and take their questions using social media platforms like WhatsApp, Twitter and Facebook. “Our national president will hold the event with the theme Adikham Gujarat (‘Resolute Gujarat’). After that, the campaign will formally be rolled out across the State,” said Bhupendra Yadav, BJP general secretary in charge of Gujarat.last_img read more

4 policemen suspended as boy dies in crossfire

first_imgFour policemen including two sub-inspectors were suspended on Thursday after an eight-year-old nursery student Madhav Bhardwaj was shot dead in an encounter with robbers at Mohanpura village, in Mathura on Wednesday. The suspensions came after a probe was conducted into the death of the child with the villagers alleging that the child was hit by police bullet. ₹5 lakh compensationInspector General of Police, Agra range, Raja Shrivastava suspended the sub-inspectors Virendra Singh and Saurabbh Sharma and two policemen Udham Singh and Subhash for their prime facie failure to attend to the boy immediately after he was hit by the bullet while playing in the nearby park. Mr. Shrivastava also announced a magisterial probe into the incident and announced a compensation of ₹5 lakh to the boy’s family. According to Vinay Chauhan, Circle Officer Mathura, a team of policemen had reached Mohanpura village after getting information that Manoj, an accused in a recent loot case, was seen in the village.“Manoj and his group fired at the police. The police retaliated. In the crossfire, a bullet which was fired from the gang’s side, hit Madhav on his head. Though he was rushed to the local hospital, he succumbed to the injuries,” said Mr. Chauhan who also denied police shooting in the episode.An FIR was being registered on the basis of a complaint filed by the villagers, the police said. Shiv Shankar, Madhav’s grandfather told The Hindu: “The tragedy happened in no time. The last time I saw Madhav, he was playing in the park. After that I saw some policemen who started firing. Madhav, who was playing in the park, got hit.”last_img read more

Kolkata’s iconic Fairlawn hotel begins a new chapter

first_imgAn 18th Century building, cradling a 19th Century hotel, and walls of colourful history are the stuff Fairlawn is made up of. The last heritage leisure property of early colonial era, and until late last evening owned by a Calcutta-born British lady Jennifer Ann Fowler, checked in its new owner, Diamond Oberoi, an Indian hotelier, on Tuesday morning.The 235-year-old building and nearly a century old hotel, that housed Nobel laureate Gunter Grass to French Novelist Dominique Lappiere, where Sashi Kapoor met theatre actor Jennifer Kendal in the 1950s and an umpteen number of writers, filmmakers, journalists and poets still throng its garden restaurant officially changed hand last night.Before leaving for the county town of Taunton in Somersett with her daughter Cathryn, Jennifer Fowler spent a quiet evening after a weeklong paper chase. After the deal, over a glass of beer, 6-feet and 70-year-old British American lady told The Hindu that she and her parents “found their life partners here in Calcutta.” The receptions had taken place in Fairlawn.Her mother managed the hotel till her death at 94 in 2014. Her Armenian grandparents Rosie and Minas fled Aremenia after Turkish invasion in 1915 and landed up in Calcutta. They bought over the hotel in 1936.Just a few steps down the road besides Indian Museum in Kolkata, this quaint little nest for many a legend, changed hands over a get together of sorts between the two “Calcutta families”. Jennifer, Managing Director of Fairlawn Hotel Pvt. Ltd. was in tears and smiles through the evening.The ‘other’ OberoiSixty-two-year old Oberoi, the Managing Director Elgin Hotel and Resorts, who is the iconic hotelier of a chain of restored heritage properties in Darjeeling, Kalimpong and royal buildings in Gangtok and Peling at the foothills of Himalayas, said a two-year restoration work for Fairlawn asset begins from Tuesday.  “This would be done without changing the core character of the operational hotel,” promised the hotelier, fondly known as the ‘other’ Oberoi, nephew of Mohan Singh Oberoi, the founder of Oberoi Group of Hotels. Trained at Oberoi School of Hotel Management, Diamond Oberoi bought out only heritage leisure properties and made a star out them. He felt Fairlawn was the last authentic “British” hotel in independent India. The ambiance, the grandeur, the unique experience of 19th century relaxation and the goodwill of the hotel is still intact.A modern touch“We will make it more comfortable. Rooms will have modern facilities but done up in the same old style,” Mr Oberoi said. Since Oberoi took over a small hotel ran by a Scottish lady on a property of Maharaja of Coochbehar in Darjeeling in 1965, it did not look for another furrow.In 1976, the ‘other’ Oberoi bought the Royal Guest House of King of. Sikkim in Gangtok and the Royal Retreat at Peling in 2007. “We restored all, improved and expanded the heritage properties”, he mentioned.When Jennifer’s Fowler’s mother Violet Smith, who passed away recently at 93, discontinued the practice of accepting only foreign currencies and started taking Indian currency. That was the beginning of the ‘Indianness’ of Fairlawn. On Tuesday, the new legal entity and the brand — Elgin Fairlawn – has turned purely Indian.last_img read more

India, Bangladesh ocean scientists to work together

first_imgOcean research scientists of the National Institute of Oceanography (NIO) would get an opportunity to work together with Bangladesh Oceanographic Research Institute (BORI) in areas where work has not been started in that country’s Exclusive Economic Zone(EEZ), said Director of NIO Sunil Kumar Singh here on Monday.He was addressing presspersons in the presence of a visiting delegation from Bangladesh led by Ashok Kumar Biswas, Director General, (BORI). The delegation was on a two-day visit to CSIR-National Institute of Oceanography, Dona Paula.Mr. Singh said that the visit was in connection with the recent Memorandum of Understanding (MoU) signed between the Council of Scientific and Industrial Research (CSIR) and Bangladesh Council of Scientific and Industrial Research (BCSIR), in Dhaka, towards a mutual co-operation between both the countries.The delegation visited CSIR-NIO to chalk out programme and plan towards training the manpower from Bangladesh for oceanographic research. “BORI is a new institute established three months back. They are going to start their research activity very soon. India has committed to help CHOGAM countries, Small Island Developing States (SIDS) countries and all Indian ocean countries,” said Mr. Singh.“We are going to help the new institute in all the aspects. Scientists from BORI will be visiting NIO on short and long-term duration to have training in oceanographic research and to have understanding of the subject. Similarly, NIO scientists will be visiting BORI to impart training in various fields of oceanography. It will not be limited to training, but we will be doing joint oceanographic research,” he said.“Bangladesh has got support since 1971 from Indian Government and have been getting full support from India since then. We feel that without India we will not be developed,’’ said Mr. Biswas.The delegation will also visit National Institute of Ocean Technology in Chennai.last_img read more