Congress vice-president Rahul Gandhi will launch the party campaign for the Assembly elecions in Gujarat on September 4. Subsequently, he will start a two-day yatra from Dwarka in Saurashtra to north, central and south Gujarat from September 22.“We are launching the campaign with the theme Congress Aave Chhe (‘Congress is coming’) with Rahulji’s dialogues with party workers, businessmen, traders and NGO representatives,” State party president Bharatsinh Solanki told presspersons here on Saturday.The party would focus on issues concerning farmers, unemployment, expensive education due to privatisation, and the collapse of the health sector, he said.Mr. Solanki added that his party was engaging with traders and businessmen on their issues because demonetisation and high GST rates have severely impacted businesses in the State.The ruling Bharatiya Janata Party (BJP) is also set to launch its high-profile campaign from September 10 with national president Amit Shah’s town hall event in which one lakh youth workers will participate.Banking on social mediaMr. Shah will address them and take their questions using social media platforms like WhatsApp, Twitter and Facebook. “Our national president will hold the event with the theme Adikham Gujarat (‘Resolute Gujarat’). After that, the campaign will formally be rolled out across the State,” said Bhupendra Yadav, BJP general secretary in charge of Gujarat.